Strategic Positioning Onepath combines Paradigm’s legacy IT support with its broader cloud and cable-to-cloud services, indicating a strong cross-sell opportunity to clients seeking end-to-end managed IT and cloud solutions.

SMB Targeting With revenue in the 1M–10M range and focus on small to medium businesses, there is a clear path to upsell managed services, cybersecurity, AV as a service, and analytics offerings to mid-market customers.

Awards & Recognition Industry accolades such as SP 500 recognition and CIO of the Year indicate credibility; leverage awards in prospecting to shorten sales cycles and win new SMB engagements.

Tech Stack Leverage Utilize familiarity with Cloudflare, IT Glue, Windows Server, Zoom, and Cloudflare Bot Management to cross-sell security, documentation, and collaboration enhancements to existing and prospective clients.

Service Expansion Recent launches in SaaS analytics and AV as a Service suggest agility and potential to offer complementary cloud analytics, monitoring, and AV management to clients modernizing their IT ecosystems.