Insights

Provider Enablement Path partners with therapists by handling marketing, credentialing, billing, and administrative tasks, cultivating a large network of over 8,000 therapists nationwide. Sales opportunity: offer add-on practice management services or enterprise-level partnerships to expand network reach and streamline onboarding for clinics and individual practitioners.

Remote Care Scale 100% remote healthtech platform focused on teletherapy and psychiatric care with measurable patient outcomes. Sales angle: position Path as a scalable, compliant, remote-first solution for regional health systems or large employer health programs seeking to extend care access with consistent outcomes.

Insurance And Access Emphasizes accessibility and insurance acceptance, helping patients find providers who take new patients. Sales angle: target insurers, TPAs, and employer groups to broaden in-network coverage and reduce time-to-appointment, leveraging Path’s network to improve utilization and patient satisfaction.

Tech Stack Advantage Utilizes ChurnZero, NetSuite, Salesforce Einstein, LlamaIndex, n8n, Notion, and standard web technologies. Sales opportunity: offer integration, data analytics, or automation add-ons for healthcare providers and partner clinics aiming to optimize marketing, sales, billing, and care coordination workflows.

Growth Signals Recent leadership rebrand to Rula and strong media visibility combined with AI-driven adoption trends in the broader market suggest continued growth and enterprise interest. Sales approach: pursue enterprise clients and mid-market health plans seeking AI-enabled care delivery and rapid scale, while leveraging the brand refresh to open conversations with potential customers.

Path Tech Stack

Path uses 8 technology products and services including Planhat, Microsoft Excel, Atlassian Jira, and more. Explore Path's tech stack below.

  • Planhat
    Customer Experience Management
  • Microsoft Excel
    Editors
  • Atlassian Jira
    Issue Trackers
  • SEMrush
    Marketing Automation
  • ActiveCampaign
    Marketing Automation
  • Microsoft Azure
    Platform As A Service
  • Go
    Programming Languages
  • Datadog
    Real User Monitoring

Media & News

Path's Email Address Formats

Path uses at least 2 format(s):
Path Email FormatsExamplePercentage

Frequently Asked Questions

What is Path's stock symbol?

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Path is a publicly traded company; the company's stock symbol is PATH.

What is Path's official website and social media links?

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Path's official website is rula.com and has social profiles on LinkedIn.

What is Path's NAICS code?

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Path's NAICS code is 62133 - Offices of Mental Health Practitioners (except Physicians).

How many employees does Path have currently?

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As of July 2026, Path has approximately 334 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Psychotherapist: J. A.Psychotherapist In Private Practice: E. W.Psychotherapist: A. W.. Explore Path's employee directory with LeadIQ.

What industry does Path belong to?

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Path operates in the Mental Health Care industry.

What technology does Path use?

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Path's tech stack includes PlanhatMicrosoft ExcelAtlassian JiraSEMrushActiveCampaignMicrosoft AzureGoDatadog.

When was Path founded?

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Path was founded in 2019.
Path logo

Path

Mental Health CareCalifornia, United States201-500 Employees

Path is a mental health care company that uses technology to deliver teletherapy, headquartered in Santa Monica, California, with 201-500 employees. The firm operates as a fully remote healthtech business focused on patient outcomes, offering accessible, personalized care and helping patients find therapists or psychiatric practitioners who accept insurance and are accepting new patients. For providers, Path provides private-practice flexibility and administrative support, including marketing, credentialing, billing, and other tasks, with no minimum caseload and guaranteed payments; the network includes more than 8,000 therapists nationwide. Path is undergoing a rebrand to Rula, with a new LinkedIn company page and brand announcement, while information for patients and providers continues to be available at pathmentalhealth.com and pathmentalhealth.com/provider-sign-up. The company is based in the United States and operates as a remote healthtech employer with teams spanning clinical, finance, operations, marketing, engineering, and product.

Section iconCompany Overview

Website
rula.com
Stock Symbol
PATH
NAICS Code
62133 - Offices of Mental Health Practitioners (except Physicians)
Founded
2019
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Path's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Path's revenue is estimated to be in the range of $25M$50M

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