Established Heritage With nearly a century of experience and a strong brand presence, Patisserie Valerie has built customer loyalty through its long-standing heritage and focus on high-quality handmade cakes and premium experiences, presenting opportunities to upsell exclusive products and seasonal offerings.

Store Network & Online Presence Operating 17 stores nationwide alongside an online delivery platform, there is significant potential to expand online marketing efforts, targeted promotions, and delivery partnerships to reach new customer segments and boost sales across both channels.

Recent Store Closures The company recently closed several stores and offices in the UK and US, indicating potential channels for revitalization through store reinvigoration strategies, pop-up collaborations, or localized marketing campaigns to regain market share.

Seasonal & Special Offerings Launching seasonal ranges such as Christmas-themed cakes demonstrates an opportunity to leverage seasonal marketing campaigns, limited-time offers, and personalized promotions to drive customer engagement and increase sales during festive periods.

Digital Engagement Tools Utilizing tech tools like web push notifications, SEO management, and social media platforms, there is scope to enhance digital marketing strategies, improve customer outreach, and implement targeted campaigns to increase traffic and conversion rates online.