Luxury niche Target high-end fashion retailers and boutique departments that curate luxury jewelry and ready-to-wear, highlighting Paula Hian's France-made craftsmanship and celebrity endorsements to justify premium positioning.

Digital channels Leverage the existing tech stack (WordPress, Email via Mailchimp, payment options like Amazon Pay and PayPal) to run targeted digital campaigns, exclusive drops, and personalized emails to affluent shoppers.

Global salon Highlight international appeal and Made-in-France craftsmanship to pursue collaborations with luxury department stores, UNESCO-arts aligned boutiques, and international fashion weeks for visibility.

Size & growth With a small team and revenue under one million, present opportunities for distribution partnerships, white-label or capsule collections with established luxury houses to scale while maintaining artisanal quality.

Celebrity halo Capitalize on celebrity associations and press mentions to pitch PR-led partnerships, sponsored events, or exclusive collections that ride the 'star-approved' branding to attract prestige retailers and clientele.