Insights

Quality Messaging Leverage pawTree’s positioning around uncompromising product quality and pet-first philosophy to target premium retailers and boutique pet stores that emphasize trusted brands and consumer education.

Partnership Momentum Capitalize on their history of strategic partnerships (e.g., Armnalegranch, Jordan Essentials, Goldilock’s Goldendoodles) to pursue co-branded campaigns, exclusive SKUs, and joint promotions with animal shelters, breeders, and influencers.

Nutrition Customization Position as a gateway for retailers to offer personalized nutrition plans and veterinarian-backed supplements, appealing to customers seeking tailored solutions and higher average order value.

Growth Footprint Target distributors and e-commerce platforms that serve mid-market retailers given pawTree’s revenue size and employee range, aiming to expand through channel partnerships and scalable fulfillment capabilities.

Tech Powered Utilize pawTree’s tech stack and data capabilities to propose analytics-driven marketing services, digital advertising optimization, and customer segmentation strategies for retail partners seeking measurable ROI.

pawTree Tech Stack

pawTree uses 8 technology products and services including Bing Ads, jQuery CDN, Module Federation, and more. Explore pawTree's tech stack below.

  • Bing Ads
    Advertising Networks
  • jQuery CDN
    Content Delivery Network
  • Module Federation
    Development
  • Zendesk
    Documentation Tools
  • Google Fonts API
    Font Scripts
  • Framer Motion
    Javascript Libraries
  • Windows Server
    Operating Systems
  • Google Analytics
    Web Analytics

Media & News

pawTree's Email Address Formats

pawTree uses at least 1 format(s):
pawTree Email FormatsExamplePercentage
First@pawtree.comJohn@pawtree.com
78%
Last@pawtree.comDoe@pawtree.com
17%
FirstLast@pawtree.comJohnDoe@pawtree.com
3%
LFirst@pawtree.comDJohn@pawtree.com
2%

Frequently Asked Questions

What is pawTree's phone number?

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You can contact pawTree's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is pawTree's official website and social media links?

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pawTree's official website is pawtree.com and has social profiles on LinkedInCrunchbase.

How much revenue does pawTree generate?

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As of July 2026, pawTree's annual revenue is estimated to be $50M - $100M.

What is pawTree's SIC code NAICS code?

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pawTree's SIC code is 5149 - Groceries and Related Products, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does pawTree have currently?

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As of July 2026, pawTree has approximately 254 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include President: J. T.Independent Business Owner: A. B.Founding 1 Star Vice President Independent Petpro: T. J.. Explore pawTree's employee directory with LeadIQ.

What industry does pawTree belong to?

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pawTree operates in the Retail industry.

What technology does pawTree use?

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pawTree's tech stack includes Bing AdsjQuery CDNModule FederationZendeskGoogle Fonts APIFramer MotionWindows ServerGoogle Analytics.

What is pawTree's email format?

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pawTree's email format typically follows the pattern of First@pawtree.com. Find more pawTree email formats with LeadIQ.

How much funding has pawTree raised to date?

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As of July 2026, pawTree has raised $24M in funding. The last funding round occurred on Jun 23, 2021 for $1M.

When was pawTree founded?

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pawTree was founded in 2012.
pawTree logo

pawTree

RetailTexas, United States201-500 Employees

pawTree is a pet-focused retailer that concentrates on nutrition and wellness products for companion animals. Based in Southlake, Texas, the company was founded by Roger Morgan, who has more than 15 years of experience as a CEO in the pet industry. It emphasizes product quality and seeks to build relationships based on trust rather than distributing through large box stores, while offering a customized nutrition plan to reduce guesswork for pet owners.

The company serves pet owners seeking reliable nutrition and wellness options for their animals within the retail pet market. In 2024, pawTree launched the Pet Zen Set in collaboration with Jordan Essentials, reflecting ongoing product expansion and partnerships.

Section iconCompany Overview

Phone number
SIC Code
5149 - Groceries and Related Products, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2012
Employees
201-500

Section iconFunding & Financials

  • $24M

    pawTree has raised a total of $24M of funding over 6 rounds. Their latest funding round was raised on Jun 23, 2021 in the amount of $1Mas a series_unknown.

  • $50M - $100M

    pawTree's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $24M

    pawTree has raised a total of $24M of funding over 6 rounds. Their latest funding round was raised on Jun 23, 2021 in the amount of $1Mas a series_unknown.

  • $50M - $100M

    pawTree's revenue is estimated to be in the range of $50M - $100M

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