Market Focus PeCO Products specializes in promotional displays for trade shows and events, presenting an opportunity to upsell complementary marketing materials and event planning services to existing clients seeking comprehensive exhibit solutions.

Product Expansion The recent addition of yard cards indicates openness to expanding product lines, suggesting potential cross-selling of outdoor advertising products and customized signage for clients in retail, real estate, and local events.

Pricing Strategy With a focus on high-quality yet affordable displays, there is an opportunity to target small to medium-sized businesses and startups that require cost-effective branding solutions, expanding customer base within budget-conscious organizations.

Fast Turnaround Offering rapid production and shipping services positions PeCO Products as a reliable partner for last-minute marketing needs, opening avenues for building premium service contracts and premium product bundles with existing customers.

Digital Presence Leveraging their tech stack including Google Ads and Analytics, there is potential to increase online visibility and attract new clients through targeted digital marketing campaigns focused on trade show exhibitors and local event organizers.