Insights

Strong Market Focus Peel's specialization in helping DTC brands on Shopify and Amazon indicates a compelling opportunity to target eCommerce businesses seeking advanced customer retention and subscription analytics solutions.

Growing Funding Support With over 5 million dollars raised in seed funding and a trusted client base of leading brands, Peel is positioned to expand its sales efforts and scale its customer acquisition strategies within the eCommerce analytics segment.

Complementary Tech Stack Peel integrates with popular marketing and analytics tools like Google Analytics, Hotjar, and Klaviyo, suggesting opportunities to cross-sell or bundle with complementary SaaS products targeting digital marketing and analytics managers.

Appealing Feature Set The ability to analyze customer lifetime value, cohort spending, and subscription conversion rates offers a value proposition that can resonate with eCommerce brands looking to optimize revenue streams and reduce churn.

Target Small to Mid-Size Firms With a team of under 50 employees and revenue under one million dollars, Peel likely targets emerging or small eCommerce brands, presenting a sales opportunity to engage rapidly growing businesses seeking affordable, scalable analytics solutions.

Peel Tech Stack

Peel uses 8 technology products and services including Google Optimize, Hotjar, Linkedin Insight Tag, and more. Explore Peel's tech stack below.

  • Google Optimize
    A/B Testing
  • Hotjar
    Analytics
  • Linkedin Insight Tag
    Analytics
  • Apple iCloud Mail
    Email
  • Google Tag Manager
    Tag Management
  • Tailwind CSS
    UI Frameworks
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers

Peel's Email Address Formats

Peel uses at least 1 format(s):
Peel Email FormatsExamplePercentage
First.Last@peelinsights.comJohn.Doe@peelinsights.com
49%
First@peelinsights.comJohn@peelinsights.com
1%
First.Last@peelinsights.comJohn.Doe@peelinsights.com
49%
First@peelinsights.comJohn@peelinsights.com
1%

Frequently Asked Questions

Where is Peel's headquarters located?

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Peel's main headquarters is located at New York, New York 10023 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is Peel's stock symbol?

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Peel is a publicly traded company; the company's stock symbol is PEEL.L.

What is Peel's official website and social media links?

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Peel's official website is peelinsights.com and has social profiles on LinkedInCrunchbase.

What is Peel's NAICS code?

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Peel's NAICS code is 5112 - Software Publishers.

How many employees does Peel have currently?

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As of February 2026, Peel has approximately 19 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Assistant Director: R. J.Product Marketing Manager: A. V.Senior Front End Engineer: J. M.. Explore Peel's employee directory with LeadIQ.

What industry does Peel belong to?

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Peel operates in the Software Development industry.

What technology does Peel use?

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Peel's tech stack includes Google OptimizeHotjarLinkedin Insight TagApple iCloud MailGoogle Tag ManagerTailwind CSSGoogle AnalyticsOpenResty.

What is Peel's email format?

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Peel's email format typically follows the pattern of First.Last@peelinsights.com. Find more Peel email formats with LeadIQ.

How much funding has Peel raised to date?

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As of February 2026, Peel has raised $5.3M in funding. The last funding round occurred on Sep 30, 2021 for $5.3M.

Peel

Software DevelopmentNew York, United States11-50 Employees

Peel Insights (A Relay Commerce company) helps Shopify and Amazon D2C brands and agencies drive profitability by focusing on retention and subscriptions. 

With Peel, you can dive deep into customer trends and get clear insights on how to personalize marketing, discounts, and buying journeys to boost retention revenue. It is trusted by leading DTC brands like True Classic, Jones Road Beauty, Supergoop!, Once Upon a Farm, and Maude.

Peel analyzes data from your tech stack and subscription platforms to provide actionable insights. But it doesn’t stop there—you can also use Peel to take action, whether it's running a meta campaign with lookalike customers or sending a loyal customer list to a Klaviyo campaign—all from one dashboard.

With your trial, you'll get full access to Peel’s features, including the ability to create custom dashboards, analyze raw metrics, and gain a complete view of your business across sales, marketing, and operations. You'll be able to answer key questions like:

1) LTV Optimization: Which campaigns in the last 6 months drove the highest LTV?
2) Dynamic Cohort Charts: How are my cohorts spending over time based on discount codes?
3) Customer Segments: Which high-value customers am I at risk of losing?
Subscription Insights: Are one-time purchasers converting to subscribers?
4) Repurchase Rates: What product bundles are driving the most repeat purchases?
5) Product & SKU-Level Insights: Which product bundles can help unlock more MRR?

Start your 7-day free trial today or book a demo to see how Peel can power your brand’s growth.

Section iconCompany Overview

Headquarters
New York, New York 10023 United States
Stock Symbol
PEEL.L
NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconFunding & Financials

  • $5.3M

    Peel has raised a total of $5.3M of funding over 2 rounds. Their latest funding round was raised on Sep 30, 2021 in the amount of $5.3M.

  • $1M

    Peel's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $5.3M

    Peel has raised a total of $5.3M of funding over 2 rounds. Their latest funding round was raised on Sep 30, 2021 in the amount of $5.3M.

  • $1M

    Peel's revenue is estimated to be in the range of $1M

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