Innovative Content Solutions Peer39 has recently launched AI-generated content detection tools and an AI Content Category, demonstrating its emphasis on advanced content management and brand safety. This makes it an ideal partner for brands seeking to exclude clickbait and AI-generated content, opening opportunities for sales with advertisers prioritizing content quality.

Expanding Analytics Capabilities With the launch of its comprehensive Analytics suite that consolidates data from over 150 sources, Peer39 offers powerful insights into campaign performance across multiple channels. Selling point for agencies and brands aiming to optimize their omnichannel advertising strategies with detailed, actionable data.

CTV Focus and Quality Initiatives Peer39’s recent launch of the CTV Quality Score and Attention Index signals a focus on improving ad relevance and viewability in connected TV environments. This positions Peer39 as a valuable partner for clients investing heavily in CTV, looking to enhance ad targeting and measurement accuracy.

Privacy-Driven Data Solutions Powered by privacy-compliant, cookieless data, Peer39 provides solutions aligned with evolving data privacy regulations. This is an attractive proposition for brands and ad-tech vendors seeking compliant targeting and analytics without relying on third-party cookies.

Strong Market Position With an estimated revenue of 50 to 100 million dollars and a workforce focused on ad tech innovation, Peer39 stands out among industry competitors. Opportunities exist to pitch its advanced contextual data services to larger organizations seeking scalable, GDPR, and CCPA-compliant solutions within the competitive advertising landscape.