Market positioning Penna is part of LHH and the Adecco Group, indicating robust backing and access to global talent networks. This suggests sales opportunities around integrated talent solutions, executive recruitment, and cross-sell of career development services to both public and private sectors leveraging established brand trust.

Executive recruitment With a portfolio that includes managing recruitment, selection, and assessment for interim and permanent executive roles, opportunities exist to upsell end-to-end leadership hiring, executive assessment suites, and tailored succession planning for mid-market to large enterprises.

Tech enabled Experience with tools like OneTrust, Piwik PRO Core, Hotjar, and Google services signals a data-driven approach to candidate experience and privacy management. This can be leveraged to offer enhanced recruitment analytics, experience optimization, and compliance-enabled talent solutions for regulated sectors.

Sustainability/branding As a people management business with employer proposition development and attraction strategy design, Penna can position services around employer branding, sustainability-oriented hiring practices, and DEI-focused recruitment to help clients attract top talent in competitive markets.

Market expansion Being part of a global group with public and private sector partnerships presents cross-border and cross-industry sales potential. Target opportunities include expanding into new public sector contracts, executive search for regulated industries, and scalable talent solutions for organizations undergoing transformation.