Insights

Social gaming leadership WRKSHP (formerly PennyPop) runs Battle Camp, a cross-platform MMO with a strong social and community focus, suggesting opportunities to partner on collaboration features, in-game events, or cross-promo campaigns to expand reach.

Strong monetization With revenue in the 10M–25M range and a top-grossing presence across multiple countries, there is potential for premium in-game partnerships, in-app purchase optimization, and co-branded virtual goods that leverage their established player base.

Proven scale potential A lean team (11–50 employees) with a track record of high-performing launches and 35 million installations across over 50 top 25 apps indicates readiness to explore scalable distribution deals, licensing, or multi-title collaborations.

Talent and partnerships Their focus on high-quality craftsmanship and a multidisciplinary team of artists, designers, and developers presents opportunities for outsourcing creative partnerships, joint development of new games, or technology licensing to accelerate go-to-market.

Global reach Battle Camp’s recognition as a top multiplayer game across 100 countries points to potential localization, regional marketing partnerships, and cross-border distribution deals to broaden user acquisition and retention.

Pennypop Tech Stack

Media & News

Pennypop's Email Address Formats

Pennypop uses at least 2 format(s):
Pennypop Email FormatsExamplePercentage
FirLast@pennypop.comJohDoe@pennypop.com
33%
First.Last@pennypop.comJohn.Doe@pennypop.com
34%
FirstLast@pennypop.comJohnDoe@pennypop.com
16%
First@pennypop.comJohn@pennypop.com
17%

Frequently Asked Questions

What is Pennypop's official website and social media links?

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Pennypop's official website is battlecamp.pennypop.com and has social profiles on LinkedIn.

What is Pennypop's SIC code NAICS code?

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Pennypop's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Pennypop have currently?

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As of July 2026, Pennypop has approximately 20 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Marketing & Comm Remote Consultant: N. M.. Explore Pennypop's employee directory with LeadIQ.

What industry does Pennypop belong to?

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Pennypop operates in the Computer Games industry.

What is Pennypop's email format?

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Pennypop's email format typically follows the pattern of FirLast@pennypop.com. Find more Pennypop email formats with LeadIQ.
Pennypop logo

Pennypop

Computer GamesCalifornia, United States11-50 Employees

Pennypop, now operating under the WRKSHP brand, is based in San Francisco, California and operates in the computer games industry. The company aims to connect people through play, delivering experiences that are simple, aesthetically focused, and highly social, while prioritizing teamwork, intellectual honesty, and craftsmanship. Its flagship title, Battle Camp, is a cross-platform MMO available on mobile and web that combines mechanics reminiscent of Pokemon, World of Warcraft, and Candy Crush. The game has exceeded 10 million downloads and has earned accolades such as the App Store Best Multiplayer Game and a top-100 grossing ranking in 100 countries across iOS and Android. The development team is described as about three dozen professionals spanning artists, designers, and developers, with a track record of shipping more than 50 top-25 applications and more than 35 million installations, including notable milestones such as the first social game to reach 10 million downloads, the first to hit #1 in the App Store, and the first to break into the top-5 grossing charts. The company targets players seeking social, large-scale experiences across mobile and web platforms, and positions itself as a mid-sized, experienced participant within the U.S. games industry, grounded in ownership of work and ongoing improvement.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Pennypop's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Pennypop's revenue is estimated to be in the range of $10M$25M

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