Insights

Strong Market Presence Pennypop, rebranded as WRKSHP, has established a significant footprint in the mobile social gaming space with its flagship product Battle Camp, which has achieved over 10 million downloads and enjoys top rankings in 100 countries. This demonstrates their ability to attract and retain large user bases globally, indicating potential for targeting high-engagement marketing and partnership opportunities.

Top-Performing Titles With a history of developing highly successful social games, including the first to reach certain milestones like 10 million downloads and hitting number one in app stores, WRKSHP exhibits a proven track record of creating engaging, high-revenue titles that could be leveraged to expand monetization strategies or collaborate on new gaming initiatives.

Innovative Tech Stack The company's cross-platform development capabilities position it well to explore partnerships in emerging game technologies such as AR, VR, or cloud gaming, offering opportunities for selling innovative solutions or collaboration on next-generation gaming experiences.

Growth potential Although the company is relatively small with under 50 employees, its success and experience in launching top grossing games suggest potential for rapid growth, making it an attractive partner for scaling projects or joint ventures in the mobile gaming industry.

Industry Competitive Edge WRKSHP’s focus on high-quality, social multiplayer experiences positions it uniquely among larger competitors, creating opportunities to partner on social integration tools, monetization enhancements, or user engagement solutions tailored for the competitive gaming market.

Pennypop Tech Stack

Media & News

Pennypop's Email Address Formats

Pennypop uses at least 2 format(s):
Pennypop Email FormatsExamplePercentage
FirLast@pennypop.comJohDoe@pennypop.com
33%
First.Last@pennypop.comJohn.Doe@pennypop.com
34%
FirstLast@pennypop.comJohnDoe@pennypop.com
16%
First@pennypop.comJohn@pennypop.com
17%

Frequently Asked Questions

Where is Pennypop's headquarters located?

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Pennypop's main headquarters is located at 201 Spear Street #1500 San Francisco, CA 94105 us. The company has employees across 3 continents, including North AmericaEuropeSouth America.

What is Pennypop's official website and social media links?

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Pennypop's official website is battlecamp.pennypop.com and has social profiles on LinkedIn.

What is Pennypop's NAICS code?

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Pennypop's NAICS code is 5112 - Software Publishers.

How many employees does Pennypop have currently?

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As of August 2025, Pennypop has approximately 20 employees across 3 continents, including North AmericaEuropeSouth America. Key team members include Mobile Brand Manager: N. K.Associate Software Engineer: C. H.Producer: P. K.. Explore Pennypop's employee directory with LeadIQ.

What industry does Pennypop belong to?

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Pennypop operates in the Computer Games industry.

What is Pennypop's email format?

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Pennypop's email format typically follows the pattern of FirLast@pennypop.com. Find more Pennypop email formats with LeadIQ.
Pennypop

Pennypop

Computer GamesCalifornia, United States11-50 Employees

We have recently rebranded to WRKSHP! Please find all of our latest updates, open positions, and more about our company here: At PennyPop, our mission is to bring people together through the power of play. We create experiences that are simple, beautiful, and massively social. We believe in teamwork, intellectual honesty, and high quality craftsmanship. We take ownership of our work, constantly question our assumptions, and focus relentlessly on improvement. Our first game, Battle Camp, is cross-platform (mobile+web) MMO that is a mashup of Pokemon + World of Warcraft + Candy Crush. With over 10 million downloads, Battle Camp was the App Store’s Best Multiplayer Game and is a Top 100 Grossing App in 100 countries on iOS and Android. Check out our website to learn more: http://battlecamp.pennypop.com. Our 35 person team includes the best artists, designers and developers in the industry, with experience releasing over 50 top 25 applications with over 35 million installations including the first social game to amass 10 million downloads, first social game to hit #1 in the App Store, and first social game to break top 5 grossing.

Section iconCompany Overview

Headquarters
201 Spear Street #1500 San Francisco, CA 94105 us
NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Pennypop's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Pennypop's revenue is estimated to be in the range of $10M$25M

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