Insights

Growing scale WRKSHP (formerly PennyPop) operates a mid-sized studio with a track record of high-traffic, cross-platform social MMO titles and substantial download milestones, indicating potential for scalable partnerships or publishing arrangements with larger platforms or investors seeking proven social gaming expertise.

Social gaming leadership Battle Camp achieves long-standing top-grossing status across iOS and Android in numerous countries and has historical milestones in social gaming, presenting opportunities to leverage their expertise for in-game social mechanics, monetization strategies, and cross-promotion deals with other casual to mid-core franchises.

Expansion opportunity Recent rebrand to WRKSHP and ongoing updates suggest a culture of evolution and openness to collaboration, making them a potential fit for co-development, publishing partnerships, or white-label opportunities to accelerate new titles or platform integrations.

Financial health Reported revenue range of 10 to 25 million positions the company as a financially viable partner for staged investing, sponsorships, or joint ventures, with room for growth through enhanced live operations, events, and international user acquisition.

Talent and partnerships A compact team with extensive experience in top 25 titles and social games indicates strong creative and technical capabilities; this profile is attractive for strategic collaborations, licensing discussions, or co-marketing arrangements with larger publishers seeking experienced indie-like studios.

Similar companies to Pennypop

Pennypop's Email Address Formats

Pennypop uses at least 4 email formats:
Pennypop Email FormatsExamplePercentage
FirLast@pennypop.comJohDoe@pennypop.com
33%
First.Last@pennypop.comJohn.Doe@pennypop.com
34%
FirstLast@pennypop.comJohnDoe@pennypop.com
16%
First@pennypop.comJohn@pennypop.com
17%

Frequently Asked Questions

What is Pennypop's official website and social media links?

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Pennypop's official website is battlecamp.pennypop.com and has social profiles on LinkedIn.

How much revenue does Pennypop generate?

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As of July 2026, Pennypop's annual revenue is estimated to be $10M - $25M.

What is Pennypop's SIC code and NAICS code?

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Pennypop's SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does Pennypop have currently?

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As of July 2026, Pennypop has approximately 20 employees across 2 continents, including North America and Europe. Key team members include Marketing & Comm Remote Consultant: N. M. Explore Pennypop's employee directory with LeadIQ.

What industry does Pennypop belong to?

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Pennypop operates in the Computer Games industry.

What is Pennypop's email format?

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Pennypop's email format typically follows the pattern of FirLast@pennypop.com. Find more Pennypop email formats with LeadIQ.
Pennypop logo

Pennypop

Computer GamesCalifornia, United States11-50 Employees

Pennypop, now operating under the WRKSHP brand, is based in San Francisco, California and operates in the computer games industry. The company aims to connect people through play, delivering experiences that are simple, aesthetically focused, and highly social, while prioritizing teamwork, intellectual honesty, and craftsmanship. Its flagship title, Battle Camp, is a cross-platform MMO available on mobile and web that combines mechanics reminiscent of Pokemon, World of Warcraft, and Candy Crush. The game has exceeded 10 million downloads and has earned accolades such as the App Store Best Multiplayer Game and a top-100 grossing ranking in 100 countries across iOS and Android. The development team is described as about three dozen professionals spanning artists, designers, and developers, with a track record of shipping more than 50 top-25 applications and more than 35 million installations, including notable milestones such as the first social game to reach 10 million downloads, the first to hit #1 in the App Store, and the first to break into the top-5 grossing charts. The company targets players seeking social, large-scale experiences across mobile and web platforms, and positions itself as a mid-sized, experienced participant within the U.S. games industry, grounded in ownership of work and ongoing improvement.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Pennypop's revenue is estimated to be in the range of $10M - $25M

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