Strategic Partnership with Asda Per-Scent recently partnered with Asda, a significant retail player, presenting an opportunity to expand distribution channels and increase brand visibility through collaborations and co-marketing initiatives.

Fragmented Market Positioning With competitors like Scentbird, ScentAir, and Scentsy operating in the space, Per-Scent can strategize to differentiate its offerings to cater to niche market segments or capitalize on unique selling propositions to gain a competitive edge.

Tech-Driven Sales Optimization Utilizing a tech stack consisting of Google Analytics, Crazy Egg, and social media platforms like Facebook, Per-Scent can leverage data-driven insights to enhance customer engagement, personalize marketing strategies, and optimize sales funnels for improved conversion rates.

Financially Stable Revenue Range With a revenue range of $10M - $50M, Per-Scent possesses financial stability to invest in sales and marketing initiatives, product innovation, and geographical expansions, providing a solid foundation for sustainable growth and increased market share.

Employee-Centric Branding Fostering a positive internal culture and emphasizing employee engagement initiatives can not only boost workforce morale but also reflect positively on brand image, attracting customers who value ethical and employee-friendly companies, presenting a unique selling point for Per-Scent.