Percept Research

Market ResearchNorth Carolina, United States2-10 Employees

Percept Research is a market research and consulting firm based in Charlotte, North Carolina. The company aims to deliver cost-effective, actionable insights that support new product development, brand positioning, stakeholder loyalty assessments, and messaging strategies, with an emphasis on improving return on investment and overall value for clients. Serving organizations navigating competitive markets, Percept Research combines market research proficiency with communications expertise to address challenges such as image and awareness in brand studies and loyalty tracking, while offering data-driven approaches to lead generation, nurturing, and marketing operations. The firm positions itself as a boutique provider focused on customizable, innovative approaches to the traditional marketing research model, operating from its Charlotte headquarters and supporting growth-oriented objectives for its clients. Acknowledging recent personnel additions to its client services team, the company continues to expand its capabilities in qualitative research and service quality consulting.

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