Strategic partnerships Perch Security operates within the ConnectWise ecosystem and has a history of channel partnerships, indicating strong receptivity to MSP collaborations. This presents a sales opening to propose co-managed SIEM and threat detection solutions integrated with existing ConnectWise-based practices.

SMB to mid market With 51-200 employees and revenues in the 1M-10M range, Perch is positioned between small MSPs and mid-market customers. Target opportunities exist to upsell managed security services, SOC access, and threat monitoring enhancements to MSPs serving similar client bases.

24/7 SOC value Perch advertises a 24/7 SOC and same-day setup without annual contracts, appealing to buyers seeking rapid deployment and ongoing protection. Sales plays can emphasize fast time-to-value, flexible terms, and scalable threat monitoring for growing environments.

Threat visibility Recent and ongoing product focus includes threat detection for RMM software and co-managed SIEM. This creates cross-sell opportunities to MSPs needing better threat visibility across endpoints, remote monitoring, and partner-backed SOC capabilities.

Growth and leverage As a former independent company now under ConnectWise with past growth signals and partnerships with major vendors (Cisco, AllConnected, Morefield), there is momentum to leverage cross-sell within a broader cybersecurity portfolio and expand into similar MSP ecosystems that serve aligned verticals.