Insights

Strong Market Presence Perfumerías Primor has expanded to over 200 stores across Spain and into Portugal, Italy, and France, demonstrating a robust physical retail network and ongoing growth potential in Western European markets.

E-commerce Leadership Holding the top position in Spain for Ecommerce in the Perfumería & Beauty category from 2016 to 2020 and ranking as Best Comercio Online 2023 indicates a highly successful online sales platform ideal for targeted marketing campaigns.

Brand Recognition Multiple awards for best perfumería and recognition for competitive pricing and consumer engagement suggest a strong brand image and loyalty, providing opportunities to upsell or cross-sell complementary beauty products.

Data-Driven Approach Utilizing advanced tech platforms such as AWS, SALESmanago, Crazy Egg, and PrestaShop enables detailed customer insights, allowing tailored marketing strategies to boost sales and customer retention.

Affordable Quality Positioning Primor’s mission of offering high-quality products at affordable prices aligns with targeting budget-conscious consumers, suggesting potential expansion into new product lines or promotional campaigns focused on value-driven purchasing behaviors.

Perfumerías Primor Tech Stack

Perfumerías Primor uses 8 technology products and services including Taboola, Crazy Egg, Amazon Web Services, and more. Explore Perfumerías Primor's tech stack below.

  • Taboola
    Advertising
  • Crazy Egg
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • SALESmanago
    Customer Data Platforms
  • PrestaShop
    E-commerce
  • Chart.js
    Javascript Graphics
  • Mautic
    Marketing Automation
  • YouTube
    Video Players

Media & News

Perfumerías Primor's Email Address Formats

Perfumerías Primor uses at least 1 format(s):
Perfumerías Primor Email FormatsExamplePercentage
FirstLast@primor.euJohnDoe@primor.eu
90%
First.Last@primor.euJohn.Doe@primor.eu
6%
FirLast@primor.euJohDoe@primor.eu
2%
First@primor.euJohn@primor.eu
2%

Frequently Asked Questions

Where is Perfumerías Primor's headquarters located?

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Perfumerías Primor's main headquarters is located at Málaga, Andalusia Spain. The company has employees across 5 continents, including EuropeSouth AmericaNorth America.

What is Perfumerías Primor's official website and social media links?

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Perfumerías Primor's official website is primor.eu and has social profiles on LinkedIn.

What is Perfumerías Primor's SIC code NAICS code?

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Perfumerías Primor's SIC code is 7231 - Beauty Shops NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Perfumerías Primor have currently?

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As of February 2026, Perfumerías Primor has approximately 3.2K employees across 5 continents, including EuropeSouth AmericaNorth America. Key team members include Chief Operating Officer: A. A.Head Of Analytics At Primor: D. G. R.Ecommerce Manager: G. P. S.. Explore Perfumerías Primor's employee directory with LeadIQ.

What industry does Perfumerías Primor belong to?

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Perfumerías Primor operates in the Personal Care Product Manufacturing industry.

What technology does Perfumerías Primor use?

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Perfumerías Primor's tech stack includes TaboolaCrazy EggAmazon Web ServicesSALESmanagoPrestaShopChart.jsMauticYouTube.

What is Perfumerías Primor's email format?

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Perfumerías Primor's email format typically follows the pattern of FirstLast@primor.eu. Find more Perfumerías Primor email formats with LeadIQ.

When was Perfumerías Primor founded?

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Perfumerías Primor was founded in 1953.

Perfumerías Primor

Personal Care Product ManufacturingAndalusia, Spain1001-5000 Employees

En Perfumerías Primor “Grandes marcas a pequeños precios” no es sólo nuestro lema, es nuestra misión. 

Somos una empresa familiar fundada en 1953 en Málaga que ha ido expandiéndose por toda España y dando el salto a Europa sin perder de vista nuestra esencia: ofrecer a nuestros clientes los mejores productos a precios asequibles. 

Porque la belleza y el cuidado deberían estar al alcance de todos, en Primor apostamos por la innovación y el talento. Una visión que nos ha llevado a ser un referente en el sector de la perfumería española y a cosechar distinciones como: 

-Mejor perfumería en el año 2008. 
-Mejor Perfumería en el año 2017.
-Mejor evolución en el año 2004.
-Reconocimientos indirectos por la OCU, como la perfumería con los mejores precios de España.
-3º de España en engagement en redes sociales en 1Q 2017. 
-Mejor perfumería selectiva en campaña Navidad 2016 por Google.
-Mejor Fórmula Comercial 2019. 
-TOP 1 Ecommerce de España en la categoría Perfumería & Beauty, desde 2016 hasta 2020. 
-Mejor Comercio y Mejor Comercio Online en la categoría de perfumerías 2023.

¡Pero nuestra misión no acaba aquí! Actualmente Perfumerías Primor consta de más de 200 tiendas ubicadas alrededor de toda la geografía española y llegando hasta Portugal, Italia y Francia. Un número que crece cada año junto con nuestra tienda online. 

Innovación, calidad y vanguardia para consolidar un legado positivo en el sector y la sociedad. Y tú, ¿nos conoces ya? ¡Os esperamos primosoros! ❤️🖤

Section iconCompany Overview

Headquarters
Málaga, Andalusia Spain
Website
primor.eu
SIC Code
7231 - Beauty Shops
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1953
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Perfumerías Primor's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Perfumerías Primor's revenue is estimated to be in the range of $25M$50M

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