Programmatic Expansion Perion DOOH launched Programmatic Guaranteed with Display & Video 360 across its global DOOH footprint, signaling a scalable, premium inventory solution to target advertisers seeking guaranteed reach and brand safety.

AI Driven Optimization New AI-powered optimization through Outmax and the strategic partnership with Acrossmedia241 position Perion DOOH to offer advanced performance enhancements, enabling higher efficiency for advertisers in Greece and beyond.

In-Store Digital Synergy Partnership activity with Best Buy Canada to support the retailer’s in-store digital advertising network suggests opportunities to cross-merge DOOH with retail media, leveraging Perion’s tech stack for synchronized campaigns.

Self-serve Capabilities The launch of a self-serve agentic interface within Perion One lowers onboarding friction and could be pitched to mid-market brands and agencies seeking faster campaign activation and control.

Curated Inventory Access Curated Marketplace Deals catalog provides instant access to pre-packaged DOOH inventory aligned with tentpole moments and venues, offering a ready-to-sell solution for agencies targeting timely campaigns and measurable ROIs.