Growing DOOH footprint Perion DOOH has a global, full stack platform with a growing supply footprint across 590 media owners and 1.6 million screens in 40+ countries, suggesting multiple cross-sell opportunities to advertisers seeking wide omnichannel DOOH reach.

Strategic acquisitions Recent acquisition activity including PRN adds capabilities and scale in retail media and DOOH, indicating potential for upsell of Perion DOOH solutions to existing PRN customers and synergy opportunities with new assets.

Programmatic expansion Launched Programmatic Guaranteed with Display & Video 360, highlighting an opportunity to target advertisers already using DV360 for integrated DOOH campaigns and to upsell advanced guaranteed inventory.

Self-serve innovations Introduction of a self-serve agentic interface within Perion One signals a shift toward simpler, scalable buying experiences, presenting a chance to target small and mid-market advertisers seeking ease of use and automated campaign management.

Retail and retailer partnerships Active partnerships with retailers and retail-focused initiatives (e.g., Best Buy Canada collaboration) show a path to selling in-store digital advertising capabilities and retail media network integrations to brand advertisers.