Market expansion Perio Protect has recently expanded into the Canadian market through a strategic partnership with Curion, presenting a potential sales path to explore cross-border distribution, training collaborations, and KOL engagement in new regions.

Leadership growth With the addition of a Vice President of Sales and Special Markets, there is an opportunity to align with a renewed sales strategy, leverage expanded channel capabilities, and target new dental segments or specialty practices for Perio Tray delivery.

Award credibility The 2024 Cellerant Best of Class Hygiene Award strengthens market credibility; a sales approach can emphasize award-winning efficacy in marketing materials, accelerate adoption among conservative or cautious practices, and support value-based selling.

Clinical demand Rising prevalence of periodontitis and gingivitis highlights a growing addressable market; sales motions can focus on dentists seeking minimally invasive, in-office protocols that improve outcomes between visits and differentiate their practice.

Strategic partnerships Past collaborations with entities like Vista Apex and Imbue Botanicals suggest opportunities to co-market or bundle with dental product manufacturers, CBD wellness brands, or infection-control suppliers to broaden reach and create complementary product offerings.