Niche Focus Target hospital and dental practices that require integrated surgical, restorative, digital and regenerative dentistry solutions, leveraging Zimmer Biomet Dental’s broad product portfolio and global service network to upsell comprehensive care packages.

Digital Dentistry Promote digital dentistry capabilities such as CAD/CAM abutments and digital workflow integration to customers seeking end-to-end digital solutions, highlighting partnerships and success stories to accelerate adoption.

Education as KOL Leverage world-class educational opportunities to convert clinicians into adopters by offering hands-on training, certification programs, and clinical white papers that demonstrate improved outcomes with Zimmer Biomet Dental products.

Regenerative Upsell Position regenerative dentistry solutions and advanced implants as premium options for practices pursuing higher patient satisfaction and case complexity, fostering incremental product bundles and service agreements.

Global Support Emphasize responsive, personalized service and robust technical support as a differentiator to win distributors and large practices; offer regional pilots and performance guarantees to reduce risk for new customers.