Established Market Presence PermaTreat has a long-standing reputation serving Central and Northern Virginia since 1967, indicating strong local brand recognition and loyal customer base, which can be leveraged for cross-selling additional services or expanding into new geographic markets.

Diverse Service Portfolio With offerings spanning general pest and termite control, real estate inspections, new construction pretreatments, outdoor pest control, and insulation installation, there are opportunities to upsell integrated pest management solutions and preventative home protection packages to residential, commercial, and industrial clients.

Acquisition Support Since being acquired by Rollins Inc. in 2014, PermaTreat benefits from the resources and distribution channels of a major industry player, opening avenues for targeted marketing campaigns and collaborative sales strategies aimed at expanding customer reach.

Growth Potential With an estimated revenue between 100 and 250 million dollars and a staff of up to 200 employees, the company represents a significant mid-sized opportunity for sales teams to introduce advanced pest control technologies or eco-friendly solutions aligned with market trends.

Technology Adoption Utilizing a diverse tech stack including customer management and website tools, there is potential to offer digital service enhancements, such as remote inspections or automated service scheduling, appealing to tech-savvy clients and increasing operational efficiencies.