Celebrity endorsement Perricone MD recently hired Jennie Garth as a Brand Ambassador, presenting an excellent opportunity to leverage her influence for promotional campaigns and partnerships.

Acquisition impact Following its acquisition by Croda International for $1.9 billion, Perricone MD has access to enhanced resources and distribution channels, providing a chance for expanded market reach.

Product launches With recent launches of innovative skincare products like CBD lines, vitamin C products, and the No Makeup Skincare Collection, there are opportunities to introduce these new items to existing and potential customers for increased sales.

Tech integration Utilizing a tech stack including Criteo, Google Tag Manager, and various JavaScript libraries, Perricone MD can optimize customer engagement through targeted ads, analytics, and seamless website experiences, potentially boosting online sales.

Competitive analysis By comparing employee size and revenue with similar companies like Rodan + Fields and Dr. Dennis Gross Skincare, Perricone MD can identify strategic approaches to compete in the market and differentiate its offerings to drive sales growth.