Scaleable Reach Personagraph claims access to 1.5 billion devices worldwide with strong US coverage (300 million devices and 120 million households), presenting a compelling opportunity to offer advertisers large-scale audience targeting, premium inventory, and guaranteed viewability for national or global campaigns.

Verified Audiences The platform offers validated audience segments through Nielsen mDar and comScore, a key differentiator that can be leveraged to upsell brands seeking third-party measurement credibility and precise targeting for mobile campaigns.

Integrated DMP & PM PG Edge and PG Axis provide an integrated stack including a Data Management Platform and a Private Marketplace with access to guaranteed audience segments, enabling sales teams to position a unified solution for data-driven media buying and mobile video campaigns.

Data-Driven Personalization Access to 1st party app data, CRM databases, and offline purchases supports custom segmentation, offering sales conversations around personalized creative and tighter ROI for advertisers aiming to reach high-value customers.

Competitive Positioning With a focus on in-app branded video and a data-centric approach without locking in customer data, Personagraph can compete on transparency, flexibility, and partners’ data sovereignty, appealing to brands wary of data siloing and vendor lock-in.