Funding Strength Petal has received significant funding totaling over $900 million in debt and equity financing, showcasing strong financial backing. This financial stability positions Petal to invest in growth opportunities and expand its market presence.
Tech-Driven Credit Assessment Petal leverages modern technology to conduct instant credit assessments using Cash Score, a measure based on banking history. This tech-driven approach provides a competitive edge in offering credit cards to individuals lacking credit history, presenting a unique sales opportunity to tap into this underserved market segment.
Strategic Investor Partnerships Established partnerships with investors like Victory Park Capital and Prism Data signify a strong network supporting Petal's growth trajectory. Leveraging these strategic relationships can open doors for collaborative sales initiatives, joint ventures, or cross-promotional opportunities.
Competitive Landscape Analysis Petal stands out in a crowded financial services market by focusing on financial innovation and responsible spending. Analyzing key competitors like MoneyLion, Branch, and Upstart can provide insights into market positioning, customer segments, and potential areas where Petal can differentiate its offerings to attract more customers.
Sustainability & Expansion As a company committed to financial empowerment, Petal's sustainable approach aligns with the growing consumer demand for responsible financial products. Expanding Petal's reach beyond New York to new geographical markets presents an opportunity to introduce its innovative credit solutions to a wider audience, driving sales growth.
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$100M$1B
1K$100M$1B
2.4K$100M$1B
1.5K$1B
475$50M$100M
51$10M$50M
518$50M$100M
790$100M$1B
51$10M$50M
785$100M$1BPetal uses 8 technology products and services including Amplitude, Ansible, Amazon S3, and more. Explore Petal's tech stack below.
| Petal Email Formats | Percentage |
| First.Last@petalcard.com | 86% |
| Last@petalcard.com | 8% |
| First@petalcard.com | 4% |
| FLast@petalcard.com | 2% |
Financial ServicesNew York, United States51-200 Employees
Petal's aim is to bring financial innovation and opportunity to everyone. We use modern technology to help people build credit, avoid debt, and spend responsibly. When you apply for Petal, we use your banking history to instantly create a Cash Score — a measure of your creditworthiness based on income, spending, and savings history. It could help you qualify for a Petal credit card, even if you've never had credit before.
Company Overview
Media & News
Funding & FinancialsPetal has raised a total of $20M of funding over 18 rounds. Their latest funding round was raised on Aug 03, 2023 in the amount of $20M.
Petal's revenue is in the range of $10M$50M
Funding & FinancialsPetal has raised a total of $20M of funding over 18 rounds. Their latest funding round was raised on Aug 03, 2023 in the amount of $20M.
Petal's revenue is in the range of $10M$50M
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