Awards credibility Leverage the 2017 NASC MVP Supplier of the Year Award to open conversations with potential customers and distributors, signaling industry recognition and reliability in dietary supplement and food ingredient supply.

Niche focus Position Pharmore as a specialized supplier of dietary supplement and food ingredients for human and animal nutrition, aligning outreach with firms seeking proven ingredient partners rather than broad chemical manufacturers.

Mid-market potential With revenue in the 10–25 million range and a small team, target mid-market manufacturers and reformulation projects looking for agile, cost-effective ingredient sourcing and flexible supply terms.

Tech leverage Highlight their tech stack (Wix eCommerce, Cloud infrastructure, analytics and monitoring tools) to propose modern onboarding, eProcurement integration, and scalable supply chain visibility for customers.

Growth signals Identify opportunities in expanding product lines or entering adjacent nutraceutical segments, and propose strategic partnerships or co-development deals with larger distributors to scale reach given similar market peers and growth trajectories.