Strategic Growth Target large corporate clients and Fortune 500 insurers given the firm’s experience handling complex litigation nationwide, and expand services in commercial, construction, employment, and product liability where premium spend and risk exposure are high.

National Coordination Leverage the firm’s role as National Coordinating Counsel and Lead Defense Counsel for complex litigation to position as an integrated defense partner for multi-state or cross-venue matters, offering scalable litigation management and regional expertise.

Venue Expertise Capitalize on deep knowledge of state and federal venues in California and Nevada to win new matters requiring venue-specific strategies, particularly in auto-UM, real estate, and public entity defense.

Insurance Focus Align with insurance carriers and adjusters seeking experienced defense and E&O coverage teams, promoting the firm’s comprehensive insurance practice group and track record of successful results.

Brand & Community Utilize sponsor activity and diversity-friendly culture as differentiators to win organizations prioritizing corporate social responsibility, professional development, and community involvement, such as participation in events like Perrin Women’s Conference.