Diverse MX Capabilities Opportunity to upsell broad PXI, PXIe, LXI, PCI and USB switching modules and related cables, connectors, and software such as Test System Architect, targeting test systems across electronics, automotive, aerospace, and telecommunications.

Long-Term Support Emphasize total cost of ownership and obsolescence protection with in-house manufacturing and extended support for discontinued products, appealing to customers seeking stable, long-term test infrastructure and retrofit options.

Global Footprint Target multinational labs and systems integrators with global operations leveraging Pickering’s international presence and regional teams in the US, UK, Germany, Sweden, France, Czech Republic, and China for localized support and faster deployment.

Recent Product Expansion Capitalize on new PXI/PXIe analog output modules and RF/microwave switch solutions showcased at IMS, Battery Show Europe, and SATShow; position as a driver of scalable, high-performance test systems for emerging applications.

Reliability as a Selling Point Use the strong reliability and value proposition, backed by a standard three-year warranty and a broad portfolio exceeding 1,000 PXI modules, to target customers in high-stakes verification environments demanding dependable switching and simulation.