Insights

Strong Funding Backing Picnic has secured substantial investments totaling over $2 billion, including recent funding of $388 million. This robust financial position provides opportunities for upselling innovative technology solutions and expanding service capabilities as they continue their growth trajectory.

Expansion Potential With rapid international expansion across the Netherlands, Germany, and France, Picnic is actively growing its customer base and logistics network. Business development efforts can focus on providing supply chain optimization, delivery fleet management, and localized technology integrations to support their scaling efforts.

Technological Leadership With a sophisticated tech stack that includes Kafka, RabbitMQ, and Cloudflare Bot Management, Picnic relies on advanced data and automation systems. Offering innovative software, IoT solutions, or AI-driven analytics could align with their drive for technology-driven efficiency and customer experience improvements.

Sustainable Vision Picnic's emphasis on sustainability, demonstrated by their electric vehicle fleet and eco-friendly operational approach, suggests openness to green technologies and sustainability initiatives. Opportunities exist for providing renewable energy solutions, electric vehicle accessories, or sustainable packaging solutions.

Employee Engagement & Innovation Their focus on internal development, diverse culture, and innovation-driven environment indicates a receptive audience for HR tech, soft skills training, or productivity tools that enhance team collaboration and professional growth, enabling them to maintain their market agility.

Picnic Technologies Tech Stack

Picnic Technologies uses 8 technology products and services including Facebook Pixel, Apache Kafka, OneTrust, and more. Explore Picnic Technologies's tech stack below.

  • Facebook Pixel
    Analytics
  • Apache Kafka
    Big Data Processing
  • OneTrust
    Cookie Compliance
  • crypto-js
    Javascript Libraries
  • JSON
    Programming Languages
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • RabbitMQ
    Software Framework

Media & News

Picnic Technologies's Email Address Formats

Picnic Technologies uses at least 1 format(s):
Picnic Technologies Email FormatsExamplePercentage

Frequently Asked Questions

Where is Picnic Technologies's headquarters located?

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Picnic Technologies's main headquarters is located at Van Marwijk Kooystraat 15, Amsterdam-Duivendrecht, North Holland 1096 BR, NL. The company has employees across 6 continents, including EuropeNorth AmericaSouth America.

What is Picnic Technologies's official website and social media links?

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Picnic Technologies's official website is picnic.app and has social profiles on LinkedInCrunchbase.

What is Picnic Technologies's NAICS code?

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Picnic Technologies's NAICS code is 44-45 - Retail Trade.

How many employees does Picnic Technologies have currently?

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As of October 2025, Picnic Technologies has approximately 5K employees across 6 continents, including EuropeNorth AmericaSouth America. Key team members include Cfo: P. E.Cro Specialist: D. K.Head Of Analytics & Ai: J. B.. Explore Picnic Technologies's employee directory with LeadIQ.

What industry does Picnic Technologies belong to?

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Picnic Technologies operates in the Retail industry.

What technology does Picnic Technologies use?

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Picnic Technologies's tech stack includes Facebook PixelApache KafkaOneTrustcrypto-jsJSONGoogleCloudflare Bot ManagementRabbitMQ.

When was Picnic Technologies founded?

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Picnic Technologies was founded in 2015.

Picnic Technologies

RetailNetherlands1001-5000 Employees

At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France.

One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot!

We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers.

As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that!

Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.

Section iconCompany Overview

Headquarters
Van Marwijk Kooystraat 15, Amsterdam-Duivendrecht, North Holland 1096 BR, NL
Website
picnic.app
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Picnic Technologies's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Picnic Technologies's revenue is estimated to be in the range of $500M$1B

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