Insights

Rapid Market Expansion Picnic Technologies is experiencing significant international growth, with recent funding rounds totaling hundreds of millions of dollars supporting its expansion into Germany, France, and beyond. This indicates strong market demand and a need for scalable logistics, supply chain solutions, and localized distribution strategies.

Sustainable Technology Leadership The company's emphasis on electric delivery vehicles and in-house development of automated warehouses showcases a focus on sustainability and innovation. Opportunities exist to provide advanced renewable energy, EV charging infrastructure, and automation technologies to further enhance their eco-friendly operations.

In-House Software Ecosystem Picnic handles most of its software development internally, creating a potential need for continuous software tools, cybersecurity, cloud services, and AI/ML solutions to optimize forecasting, logistical planning, and customer experiences.

Employee Engagement & Training With a diverse team benefitting from professional development programs like Tech Academy and soft skills training, there is a market for HR software, learning platforms, and workforce management solutions tailored to scale-up companies emphasizing culture and talent growth.

Funding-Driven Growth Multiple large funding rounds highlight a company's capacity for investment in operational expansion and technological innovation, presenting opportunities for partnership in supply chain optimization, fleet management, and retail technology platforms to support sustained growth.

Picnic Technologies Tech Stack

Picnic Technologies uses 8 technology products and services including Facebook Pixel, Apache Kafka, OneTrust, and more. Explore Picnic Technologies's tech stack below.

  • Facebook Pixel
    Analytics
  • Apache Kafka
    Big Data Processing
  • OneTrust
    Cookie Compliance
  • crypto-js
    Javascript Libraries
  • JSON
    Programming Languages
  • Google
    Search Engines
  • Cloudflare Bot Management
    Security
  • RabbitMQ
    Software Framework

Picnic Technologies's Email Address Formats

Picnic Technologies uses at least 1 format(s):
Picnic Technologies Email FormatsExamplePercentage

Frequently Asked Questions

What is Picnic Technologies's official website and social media links?

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Picnic Technologies's official website is picnic.app and has social profiles on LinkedInCrunchbase.

What is Picnic Technologies's NAICS code?

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Picnic Technologies's NAICS code is 44-45 - Retail Trade.

How many employees does Picnic Technologies have currently?

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As of December 2025, Picnic Technologies has approximately 5K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Cfo: P. E.Cro Specialist: D. K.Head Of Analytics & Ai: J. B.. Explore Picnic Technologies's employee directory with LeadIQ.

What industry does Picnic Technologies belong to?

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Picnic Technologies operates in the Retail industry.

What technology does Picnic Technologies use?

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Picnic Technologies's tech stack includes Facebook PixelApache KafkaOneTrustcrypto-jsJSONGoogleCloudflare Bot ManagementRabbitMQ.

When was Picnic Technologies founded?

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Picnic Technologies was founded in 2015.

Picnic Technologies

RetailNorth Holland, Netherlands5001-10000 Employees

At Picnic, we’re revolutionizing the way people buy groceries. Our affordable and sustainable service is made possible by our passionate people, cutting-edge technology, efficient planning, and, of course, our fleet of iconic electric vehicles! It’s why our customer base is growing rapidly across the Netherlands, Germany, and France.

One of the things that makes Picnic different is that we handle almost everything in-house: forecasting, developing our first automated warehouse and new electric Picnic vehicles, internal and customer-facing applications—the list goes on. It gives us more freedom when it comes to trying out new and innovative ideas, which is something we do a lot!

We love to challenge ourselves and learn new things. Our teams have access to various meetups, language classes, ‘Lunch & Learn’ sessions, our very own Tech Academy, and tailored soft-skills training. Professional development is as important to us as the service we provide to our customers.

As a diverse team made up of over 80 nationalities, there are always plenty of activities to get involved with, whether you’re into sports, board games, charitable causes, dancing (at our legendary Picnic festival), or licorice tasting—yes, even that!

Our scale-up culture means you get to own your role and bring fresh ideas to the table. So, if you’re looking for an opportunity to make a real difference, get in touch—we’d love to hear from you.

Section iconCompany Overview

Website
picnic.app
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
5001-10000

Section iconFunding & Financials

  • $500M$1B

    Picnic Technologies's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Picnic Technologies's revenue is estimated to be in the range of $500M$1B

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