Placemedia, an Altice USA Company
Advertising ServicesNew York, United States11-50 Employees
Placemedia is a programmatic supply side platform. Through ad inventory aggregation and set top box data, we deliver better targeting, thereby enhancing the value of ad inventory for our media partners. Placemedia’s sales and business operations are based in New York with our Technology Group located in Salt Lake City. Tapping Into the Power of TV The explosion of television programming for virtually every lifestyle, interests and hobby, has consumers spending more time watching TV than ever before. Surprisingly, advertisers continue to shift dollars from TV to online in search of more precise targeting and campaign measurement. placemedia gives advertisers the best of both worlds: the undisputed brand building power of TV combined with improved audience measurement and accountability they've come to expect online. How We Do It Placemedia is partnering with nation's leading television providers including cable networks and multiple system operators to help them monetize programming across all networks. Turning Audience Fragmentation Into An Opportunity We aggregate the inventory, score it against set top box data then overlay that inventory with targeting and other predictive data. This gives advertisers new ability to build campaigns targeted to their audience by demographic, psychographic and behavioral patterns using the best television programs to reach their target audience. Automated and Accountable From planning, to placement, to copy to reporting, Placemedia is fully automated, making it easy to build and place a campaign. Placemedia was wholly acquired by Altice USA in 2017, and is part of the Altice advertising division, a4 Media.
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