Placemedia, an Altice USA Company

Advertising ServicesNew York, United States11-50 Employees

Placemedia operates a programmatic platform that aggregates television ad inventory and combines it with set-top box data to improve targeting and the value of inventory for media partners. The system aims to deliver the brand-building strength of television together with online-style measurement and accountability for advertisers. The company is based in New York, with a Technology Group located in Salt Lake City, and it is part of Altice USA through the a4 Media division following its 2017 acquisition.

Its customers include leading television providers such as cable networks and multiple system operators, whom the platform helps monetize programming across networks. By aggregating inventory, scoring it against set-top data, and layering predictive data for targeting, it enables campaigns aimed at audiences defined by demographic, psychographic, and behavioral patterns using television content. The workflow covers planning, placement, copy, and reporting in an automated fashion, reflecting its position in the advertising services sector as a link between traditional TV inventory and modern measurement.

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