Strategic Partnerships The company's recent collaborations with Sodexo UK & Ireland and AKQA Bloom demonstrate its active engagement with major industry players and organizations, creating opportunities to expand relationships with institutions and brands committed to plant-based initiatives.

Market Expansion Launching new SKUs in flavors like Gochujang and Korean BBQ indicates a focus on diversifying product offerings and appeals to foodservice providers and retailers looking to incorporate innovative plant-based products into their menus.

Industry Leadership Through launching reports such as the State of the Marketplace: Foodservice, the association positions itself as a thought leader, providing valuable insights that can attract sponsors and partners interested in the burgeoning plant-based sector.

Event Engagement Hosting nationwide Earth Week events on multiple university campuses opens channels to connect with educational institutions and youth markets, presenting sales opportunities for plant-based foods targeting younger, health-conscious consumers.

Industry Alignment Representing a key trade association with a focus on fairness and policy advocacy, the company provides a pathway for brands and suppliers in the plant-based industry to align with industry standards and gain exposure to a broad network of potential partners and clients.