Product Expansion Populum's recent launch of Full-Spectrum Hemp CBD Capsules presents a sales opportunity to tap into the growing demand within the wellness and beauty sector driven by the CBD trend.

Competitive Landscape Populum operates in a market alongside well-established competitors like CBDistillery, Green Roads, and Charlotte's Web. Identifying unique selling points against these competitors can help in capturing market share.

Differentiation Strategy Emphasizing Populum's commitment to quality by partnering with domestic farmers and certified PhDs can be leveraged as a sales pitch to differentiate the brand in a crowded CBD market.

Technology Integration Utilizing a tech stack that includes tools like Twemoji, Webpack, and SumoMe showcases Populum's approach to modernity, offering a selling point for tech-savvy customers seeking innovative brands.

Employee Engagement With a small team of 2-10 employees, focusing on the personal touch and expertise of the workforce can be positioned as a unique selling proposition, emphasizing personalized customer service and dedication to quality.