Online Presence Pretzel Twister utilizes a modern tech stack including Wix and React on their website, indicating a strong digital presence that can be leveraged for online sales and marketing strategies.

Market Gap With competitors like Pretzelmaker and Ben's Soft Pretzels having significantly larger revenues and employee counts, there is a potential market gap for Pretzel Twister to target smaller, niche segments or to expand their operations for growth.

Local Focus Being located in Mt Pleasant, South Carolina provides an opportunity for Pretzel Twister to focus on local marketing efforts, partnerships with nearby businesses, and community events to drive sales within the area.

Revenue Potential Although Pretzel Twister's revenue falls within the $0-10M range, there is room for growth to reach the revenue levels of similar companies like FOCUS Brands, indicating untapped sales potential that can be capitalized on.

Strategic Alliances Forming strategic alliances with complementary businesses or exploring franchising opportunities can be avenues for Pretzel Twister to expand their reach and increase sales by tapping into established networks and customer bases.