Insights

Growing Franchise Network With over 330 domestic stores across 33 states and more than 50 international locations, Pretzelmaker demonstrates a strong expansion footprint and international presence, offering numerous opportunities for franchise development and regional sales partnerships.

Product Innovation Leadership As a pioneer in introducing innovative pretzel products like Pretzel Bites and Pretzel Dogs, Pretzelmaker emphasizes product differentiation, creating potential upsell opportunities and co-branding with complementary snack and beverage brands.

Target Demographic Appeal Offering low-calorie, portable snacks and refreshing beverages, Pretzelmaker appeals to health-conscious consumers and on-the-go customers, presenting sales opportunities in healthy snack markets, catering services, and convenience retail channels.

Tech-Enhanced Marketing Utilizing modern digital marketing tools such as WordPress, Google Tag Manager, and SharpSpring, Pretzelmaker actively engages consumers online, indicating potential collaboration avenues in digital promotions, loyalty programs, and social media campaigns.

Financial Growth Potential Generating revenue between $50 million and $100 million with a sizable franchise network, Pretzelmaker presents a lucrative opportunity for supply chain partnerships, equipment provisioning, and co-marketing initiatives aimed at expanding market share.

Pretzelmaker Tech Stack

Pretzelmaker uses 8 technology products and services including W3 Total Cache, WordPress, Modernizr, and more. Explore Pretzelmaker's tech stack below.

  • W3 Total Cache
    Caching
  • WordPress
    Content Management System
  • Modernizr
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • SharpSpring
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • Akismet
    Web Platform Extensions
  • Apache
    Web Servers

Media & News

Pretzelmaker's Email Address Formats

Pretzelmaker uses at least 1 format(s):
Pretzelmaker Email FormatsExamplePercentage
First.Last@pretzelmakerfranchise.comJohn.Doe@pretzelmakerfranchise.com
49%
FLast@pretzelmakerfranchise.comJDoe@pretzelmakerfranchise.com
1%
First.Last@pretzelmakerfranchise.comJohn.Doe@pretzelmakerfranchise.com
49%
FLast@pretzelmakerfranchise.comJDoe@pretzelmakerfranchise.com
1%

Frequently Asked Questions

Where is Pretzelmaker's headquarters located?

Minus sign iconPlus sign icon
Pretzelmaker's main headquarters is located at 5555 Glenridge Connector, Suite 850. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Pretzelmaker's official website and social media links?

Minus sign iconPlus sign icon
Pretzelmaker's official website is pretzelmakerfranchise.com and has social profiles on LinkedIn.

What is Pretzelmaker's NAICS code?

Minus sign iconPlus sign icon
Pretzelmaker's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Pretzelmaker have currently?

Minus sign iconPlus sign icon
As of February 2026, Pretzelmaker has approximately 222 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Owner/President: B. G.Franchise Owner: F. S.Owner: G. P.. Explore Pretzelmaker's employee directory with LeadIQ.

What industry does Pretzelmaker belong to?

Minus sign iconPlus sign icon
Pretzelmaker operates in the Food and Beverage Services industry.

What technology does Pretzelmaker use?

Minus sign iconPlus sign icon
Pretzelmaker's tech stack includes W3 Total CacheWordPressModernizrjQuerySharpSpringGoogle Tag ManagerAkismetApache.

What is Pretzelmaker's email format?

Minus sign iconPlus sign icon
Pretzelmaker's email format typically follows the pattern of First.Last@pretzelmakerfranchise.com. Find more Pretzelmaker email formats with LeadIQ.

When was Pretzelmaker founded?

Minus sign iconPlus sign icon
Pretzelmaker was founded in 1991.

Pretzelmaker

Food and Beverage ServicesGeorgia, United States201-500 Employees

Founded in 1991, Pretzelmaker has been offering a variety of pretzel products baked fresh, twisted and baked in our stores right in front of the customer's eyes. Our pretzel products offer a great-tasting, low calorie, portable and convenient snack. As the second largest soft pretzel concept in the United States, we have over 330 stores located in 33 states domestically as well as over 50 international stores in Canada and Guam. 

Pretzelmaker's commitment to fresh quality products and innovative new menu items, make it a leader in the soft pretzel category. We were the first to introduce Pretzel Bites, pretzels in a new smaller, bite-sized and even more portable form and later the Pretzel Dog and Mini Pretzel Dogs. We also offer refreshing lemonade in a variety of flavors and a delicious line of blended drinks.

Pretzelmaker has built the pretzel business beyond "just the pretzel concept in the mall," into a brand with strong positioning, a product innovation focus and a compelling look and feel. For more information, please visit www.pretzelmaker.com or find us on Facebook® www.facebook.com/Pretzelmaker or follow us on Twitter® at www.twitter.com/Pretzelmaker 

For franchising information, please visit www.pretzelmakerfranchise.com

Section iconCompany Overview

Headquarters
5555 Glenridge Connector, Suite 850
NAICS Code
722 - Food Services and Drinking Places
Founded
1991
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Pretzelmaker's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Pretzelmaker's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.