Insights

Premium Product Positioning Pretzilla’s focus on high-quality ingredients and authentic pretzel flavor positions it as a premium brand within the soft pretzel market, appealing to retail and food service partners seeking profitable, differentiated snack options.

Growing Market Presence Having been acquired by Benestar Brands and recognized as America’s #1 Soft Pretzel Bread, Pretzilla is expanding its market share in the pretzel snack segment, providing sales opportunities with retailers and foodservice providers looking to capitalize on popular pretzel snack trends.

Expanding Product Range Innovative pretzel creations derived from a century-old baking tradition suggest potential for introducing new product lines or variations, enabling partners to diversify their offerings and attract a broader customer base.

Brand Recognition and Trust As part of a well-established portfolio under Benestar Brands, Pretzilla benefits from strong brand credibility, creating opportunities for partnerships with distributors and retailers seeking trusted, proven snack brands.

Technology and Operations Utilization of modern tech tools like WordPress, SAP, and other digital platforms indicates operational efficiency and scalability, supporting growth initiatives and facilitating streamlined customer engagement and order processing.

PRETZILLA® Tech Stack

PRETZILLA® uses 8 technology products and services including oEmbed, Parsley.js, Element UI, and more. Explore PRETZILLA®'s tech stack below.

  • oEmbed
    Dev Tools
  • Parsley.js
    Frameworks And Libraries
  • Element UI
    Javascript Frameworks
  • OWL Carousel
    Javascript Libraries
  • Ubuntu
    Operating Systems
  • SAP Maintenance, Repair, and Overhaul
    Operations
  • WordPress.com
    Platform As A Service
  • Jetpack
    Web Platform Extensions

PRETZILLA®'s Email Address Formats

PRETZILLA® uses at least 1 format(s):
PRETZILLA® Email FormatsExamplePercentage
F.Last@pretzilla.comJ.Doe@pretzilla.com
61%
First.Last@pretzilla.comJohn.Doe@pretzilla.com
34%
First@pretzilla.comJohn@pretzilla.com
3%
FLast@pretzilla.comJDoe@pretzilla.com
2%

Frequently Asked Questions

What is PRETZILLA®'s phone number?

Minus sign iconPlus sign icon
You can contact PRETZILLA®'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PRETZILLA®'s official website and social media links?

Minus sign iconPlus sign icon
PRETZILLA®'s official website is pretzilla.com and has social profiles on LinkedIn.

What is PRETZILLA®'s NAICS code?

Minus sign iconPlus sign icon
PRETZILLA®'s NAICS code is 311 - Food Manufacturing.

How many employees does PRETZILLA® have currently?

Minus sign iconPlus sign icon
As of January 2026, PRETZILLA® has approximately 53 employees across 1 continents, including North America. Key team members include Chief Executive Officer: B. M.Coo: E. B.Chief Marketing Officer: S. O.. Explore PRETZILLA®'s employee directory with LeadIQ.

What industry does PRETZILLA® belong to?

Minus sign iconPlus sign icon
PRETZILLA® operates in the Food and Beverage Manufacturing industry.

What technology does PRETZILLA® use?

Minus sign iconPlus sign icon
PRETZILLA®'s tech stack includes oEmbedParsley.jsElement UIOWL CarouselUbuntuSAP Maintenance, Repair, and OverhaulWordPress.comJetpack.

What is PRETZILLA®'s email format?

Minus sign iconPlus sign icon
PRETZILLA®'s email format typically follows the pattern of F.Last@pretzilla.com. Find more PRETZILLA® email formats with LeadIQ.

When was PRETZILLA® founded?

Minus sign iconPlus sign icon
PRETZILLA® was founded in 1923.

PRETZILLA®

Food and Beverage ManufacturingWisconsin, United States51-200 Employees

Every day at Pretzilla, we wake up excited to bake fresh soft pretzel buns that deliver authentic pretzel flavor using the same high-quality recipes we’ve used for over a century.  And with that artisan baking foundation, we're constantly dreaming up the tastiest, most innovative pretzel creations that delight our consumers.

You’ll recognize Pretzilla by our fresh baked classic pretzel taste, rich mahogany color, fluffy texture and perfect chew.  Because of our high quality ingredients, our portfolio of soft baked pretzels command a premium price that is incremental and profitable for our retail and food service partners.

America’s #1 Soft Pretzel Bread! Real Pretzel flavor, because it is.

Section iconCompany Overview

Phone number
NAICS Code
311 - Food Manufacturing
Founded
1923
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    PRETZILLA®'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    PRETZILLA®'s revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.