Primary Point, Inc.
Market ResearchMassachusetts, United States2-10 Employees
Primary Point, Inc. is a market research firm based in Bedford, Massachusetts. The company specializes in projects that involve telephone surveys, telephone-to-web recruitment, and custom sample development, focusing on complex IT or business issues that require engaging mid- and senior-level decision-makers who are difficult to identify and reach. It can supplement an existing vendor or manage all facets of a project, depending on client needs. It is particularly effective when target respondent names are not available for purchase, networking within client-specified companies to identify contacts in the functional roles defined by the client. The firm offers hybrid engagement models that blend online and telephone components and employs online survey design capabilities as needed. Based in Bedford, Massachusetts, it operates as a small team delivering specialized recruitment and survey services within the market research sector.