Insights

Strong Revenue Base Primary Wave's substantial revenue range of 100 to 250 million dollars, combined with its significant funding of 1.7 billion dollars, indicates a well-funded organization with ample investment capacity for expanding licensing, licensing, or partnership opportunities in the music and entertainment sectors.

Iconic Music Catalog Owning rights to legendary artists like The Beatles, Nirvana, and Whitney Houston positions Primary Wave as a prime partner for brands and media companies seeking to leverage iconic music to enhance branding, advertising campaigns, and new content development, creating multiple monetization avenues.

Recent Strategic Partnerships Collaborations with venues like Venu Holding Corporation, brands such as Funny Face Bakery, and partnerships with artists like The Cars and Spin Doctors demonstrate a proactive approach to extending brand presence, live experiences, and music licensing, opening opportunities for tailored sponsorship, licensing, and experiential marketing deals.

Diversified Content Development Initiatives in film, television, and documentary production, including developing narratives about legendary artists, suggest potential for collaborations in content licensing, production, and distribution, presenting opportunities for media companies looking for high-profile projects.

Active Digital Presence Utilizing platforms like Google Ads, Mailchimp, and WordPress reflects a digitally engaged organization that is open to innovative marketing, digital licensing, and collaboration in online campaigns, providing avenues for targeted promotional and content partnership initiatives.

Primary Wave Tech Stack

Primary Wave uses 8 technology products and services including Google Ads, Google Ads Conversion Tracking, Google Hosted Libraries, and more. Explore Primary Wave's tech stack below.

  • Google Ads
    Advertising
  • Google Ads Conversion Tracking
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • WordPress
    Content Management System
  • Microsoft 365
    Email
  • Mailchimp
    Email
  • Bootstrap
    UI Frameworks
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Primary Wave's Email Address Formats

Primary Wave uses at least 1 format(s):
Primary Wave Email FormatsExamplePercentage
FLast@primarywave.comJDoe@primarywave.com
88%
First@primarywave.comJohn@primarywave.com
9%
Last@primarywave.comDoe@primarywave.com
2%
FirstLast@primarywave.comJohnDoe@primarywave.com
1%

Frequently Asked Questions

Where is Primary Wave's headquarters located?

Minus sign iconPlus sign icon
Primary Wave's main headquarters is located at US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Primary Wave's phone number?

Minus sign iconPlus sign icon
You can contact Primary Wave's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Primary Wave's official website and social media links?

Minus sign iconPlus sign icon
Primary Wave's official website is primarywave.com and has social profiles on LinkedInCrunchbase.

What is Primary Wave's NAICS code?

Minus sign iconPlus sign icon
Primary Wave's NAICS code is 71113 - Musical Groups and Artists.

How many employees does Primary Wave have currently?

Minus sign iconPlus sign icon
As of October 2025, Primary Wave has approximately 201 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: L. M.Chief Brand Officer: J. S.Chief Strategy Officer: D. P.. Explore Primary Wave's employee directory with LeadIQ.

What industry does Primary Wave belong to?

Minus sign iconPlus sign icon
Primary Wave operates in the Musicians industry.

What technology does Primary Wave use?

Minus sign iconPlus sign icon
Primary Wave's tech stack includes Google AdsGoogle Ads Conversion TrackingGoogle Hosted LibrariesWordPressMicrosoft 365MailchimpBootstrapX-Content-Type-Options.

What is Primary Wave's email format?

Minus sign iconPlus sign icon
Primary Wave's email format typically follows the pattern of FLast@primarywave.com. Find more Primary Wave email formats with LeadIQ.

How much funding has Primary Wave raised to date?

Minus sign iconPlus sign icon
As of October 2025, Primary Wave has raised $1.7B in funding. The last funding round occurred on Oct 06, 2022 for $1.7B.

When was Primary Wave founded?

Minus sign iconPlus sign icon
Primary Wave was founded in 2006.
Primary Wave

Primary Wave

MusiciansUnited States201-500 Employees

Founded in 2006 by music industry veterans, Primary Wave is a full-service music shop with expertise in film, television, gaming, advertising, branding, licensing, special markets, touring, talent management, & music supervision. 
Primary Wave owns the copyrights from iconic artists including: The Beatles, Nirvana, Chicago, Hall & Oates, Def Leppard, and Steven Tyler to name a few.

Section iconCompany Overview

Headquarters
US
Phone number
NAICS Code
71113 - Musical Groups and Artists
Founded
2006
Employees
201-500

Section iconFunding & Financials

  • $1.7B

    Primary Wave has raised a total of $1.7B of funding over 2 rounds. Their latest funding round was raised on Oct 06, 2022 in the amount of $1.7B.

  • $100M$250M

    Primary Wave's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $1.7B

    Primary Wave has raised a total of $1.7B of funding over 2 rounds. Their latest funding round was raised on Oct 06, 2022 in the amount of $1.7B.

  • $100M$250M

    Primary Wave's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.