Insights

Market Leadership Primedia Out-of-Home is the largest wholly South African-owned out-of-home media specialist, offering extensive coverage across South Africa and across multiple African countries, making it an ideal partner for brands seeking broad regional visibility.

Diverse Media Portfolio The company provides a wide range of advertising formats including classic and digital billboards, programmatic digital advertising, pharmacy, retail, and mall advertising, allowing for tailored campaigns that meet various client objectives.

Digital Innovation With a focus on continuous innovation and adoption of digital media solutions, Primedia Out-of-Home offers advanced advertising options like programmatic digital campaigns, enabling targeted and measurable advertising efforts for brands.

Growth Potential Operating within a competitive landscape alongside major players with large revenues and employee bases, Primedia Out-of-Home’s regional dominance presents opportunities for brands looking to maximize reach within the African market.

Technological Edge Utilizing modern web and analytics technologies such as Google Analytics and open-source frameworks, the company can support data-driven advertising strategies, appealing to clients interested in achieving ROI and precise audience targeting.

Primedia Out Of Home Tech Stack

Primedia Out Of Home uses 8 technology products and services including WordPress, MySQL, Vue.js, and more. Explore Primedia Out Of Home's tech stack below.

  • WordPress
    Content Management System
  • MySQL
    Database
  • Vue.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • OpenResty
    Web Servers
  • Nginx
    Web Servers

Media & News

Primedia Out Of Home's Email Address Formats

Primedia Out Of Home uses at least 1 format(s):
Primedia Out Of Home Email FormatsExamplePercentage
FirstL@primeoutdoor.co.zaJohnD@primeoutdoor.co.za
59%
First@primeoutdoor.co.zaJohn@primeoutdoor.co.za
34%
FLast@primeoutdoor.co.zaJDoe@primeoutdoor.co.za
4%
Last@primeoutdoor.co.zaDoe@primeoutdoor.co.za
3%

Frequently Asked Questions

Where is Primedia Out Of Home's headquarters located?

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Primedia Out Of Home's main headquarters is located at Johannesburg, Gauteng South Africa. The company has employees across 5 continents, including AfricaNorth AmericaEurope.

What is Primedia Out Of Home's official website and social media links?

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Primedia Out Of Home's official website is primeoutdoor.co.za and has social profiles on LinkedIn.

What is Primedia Out Of Home's SIC code NAICS code?

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Primedia Out Of Home's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does Primedia Out Of Home have currently?

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As of February 2026, Primedia Out Of Home has approximately 305 employees across 5 continents, including AfricaNorth AmericaEurope. Key team members include Ceo: D. R.Chief Revenue Officer (cro): S. D. C.Chief Financial Officer: M. M.. Explore Primedia Out Of Home's employee directory with LeadIQ.

What industry does Primedia Out Of Home belong to?

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Primedia Out Of Home operates in the Advertising Services industry.

What technology does Primedia Out Of Home use?

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Primedia Out Of Home's tech stack includes WordPressMySQLVue.jsjQueryUnderscore.jsGoogle AnalyticsOpenRestyNginx.

What is Primedia Out Of Home's email format?

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Primedia Out Of Home's email format typically follows the pattern of FirstL@primeoutdoor.co.za. Find more Primedia Out Of Home email formats with LeadIQ.

When was Primedia Out Of Home founded?

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Primedia Out Of Home was founded in 1992.

Primedia Out Of Home

Advertising ServicesGauteng, South Africa201-500 Employees

Primedia Out-of-Home, a division of Primedia (Pty) Ltd, is the largest wholly South African-owned OOH media specialist. With a presence throughout South Africa and key markets in the Rest of Africa, we offer over 18 000 advertising panels across South Africa and 4 000 panels across 8 countries in the Rest of Africa. Our commitment to exceptional service and continuous innovation has established us as a trusted partner for top brands across various industries. Primedia Out-of-Home provides a comprehensive suite of out-of-home products, including Classic billboards, Digital billboards, Rank advertising, Programmatic digital advertising, Pharmacy advertising, Activations, Retail and Mall advertising.

With a deep understanding of the South African out-of-home landscape, we focus on delivering measurable results and offer flexible coverage across the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas to those living in rural communities. Our service enables brands to optimise their campaign reach and achieve their objectives with a variety of media solutions that connect brands with audiences.

Section iconCompany Overview

Headquarters
Johannesburg, Gauteng South Africa
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1992
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Primedia Out Of Home's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Primedia Out Of Home's revenue is estimated to be in the range of $50M$100M

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