COAM Market Opportunity Primero Games has recently launched a Class A game in Georgia's COAM market and is actively expanding within state regulations. This presents a targeted opportunity for sales outreach to operators and venues looking to upgrade or diversify cabinets in regulated markets.

New Cabinet Launches The company unveiled the RainMaker cabinet and the PrimePay Pro system at industry events like G2E 2025, signaling a push toward premium hardware and enhanced operator control. Prospects include operators seeking modern hardware with security and analytics features.

Integrated Solutions Primero operates beyond software by manufacturing game housings, parts, and running a full service center. This end-to-end capability invites cross-sell opportunities to operators needing turnkey supply, maintenance, and customization.

Analytics and Control With a tech stack including HubSpot, Google Analytics, AWS, and a new PrimePay Pro offering, there is a clear emphasis on data-driven operational insights. Target customers that value monitoring, security, and performance analytics for optimization.

Growth and Funding Signals Revenue is in the high tens of millions with recent product launches and strategic partnerships, such as the Storm Gaming Technology collaboration. This momentum can be leveraged to reach multi-site operators and expanding venues seeking scalable platforms.