Senior Living Focus Primo Solutions specializes in Mystery Shopping, Training, and Satisfaction Surveys within the senior living space, presenting a clear sales angle to target vendors and operators in independent living, assisted living, skilled nursing, CCRC, home health, and rehabilitation.

High Growth Potential With reported revenue between 10 million and 25 million and a small team, there is a strong opportunity to scale by expanding client acquisition in the healthcare and eldercare services market, offering expanded mystery shopping networks and follow-through measurement.

Niche Expertise Deep domain knowledge in senior care enables targeted value propositions around patient and resident experience, regulatory compliance touchpoints, and care transitions, which can be leveraged to cross-sell training and satisfaction measurement services.

Tech Enablement Existing tech stack including WordPress, MySQL, and Microsoft 365 can be packaged with client-facing dashboards and reporting to enhance data-driven insights, transparency, and follow-up effectiveness for operators.

Strategic Partnerships Opportunity to partner with large healthcare and senior living providers or consulting firms serving the space, positioning Primo as a boutique but scalable provider to complement broader digital transformation and customer experience initiatives.