Franchise Growth Leverage PrimoHoagies’ expansion push with 40+ units in development to target multi-unit and territory executives for franchising partnerships, area development deals, and co-branding opportunities in underpenetrated regions.

Seasonal & Catering Upsell Capitalize on strong catering demand and party platters by offering enterprise catering programs, corporate lunch packages, and event partnerships to local businesses, schools, and organizations to increase average order value.

Digital & Local Presence Utilize their active media spotlight and USA Today top-spot recognition to drive targeted local digital campaigns, SEO, and Geo-targeted ads to convert fans into in-store visits and franchise inquiries.

Leadership & Finance Engage with the newly appointed CFO and development leader to propose financial efficiency improvements, franchise fee structuring, and investment theses for regional deployment and quality-controlled growth.

Product & Innovation Promote new menu items like Chicken Caesar and premium sandwich innovations as cross-sell opportunities for existing stores, pilots in new markets, and limited-time promotions to boost foot traffic and average ticket size.