Catering Growth Demonstrate value to larger local offices and event organizers by offering a diverse catering menu (sandwiches, wraps, trays, salads, fruit, cookies) for meetings, corporate events, and off-site gatherings to capture rising demand for convenient, high-quality catering.

Mid Market Focus Position as a premium regional option to compete with national chains by emphasizing quality ingredients, customization, and quick service for nearby workplaces and teams, leveraging the 201-500 employee profile in target clusters.

Digital & Local Leverage the website presence and local brand footprint to drive online ordering, pickup, and catered delivery for Scotts Valley and surrounding communities, inviting partnerships with local businesses and schools.

Revenue Levers Explore bundled catering packages, recurring office lunch programs, and seasonal promotions to increase average order value and frequency, aligning with revenue range of 10M to 25M and scalable menu options.

Partnerships & Events Develop co-marketing with nearby businesses, offices, and event venues to expand reach, including event catering for offsite meetings, community events, and sponsor opportunities to boost brand visibility.