Insights

Market positioning Pro Athlete operates as an eCommerce specialty in baseball, softball, and pickleball with multiple brand lines (JustBats, JustGloves, JustPaddles, Field General), suggesting cross-selling opportunities across related gear categories and bundled offerings to increase average order value.

Growth signals Revenue is in the mid tens of millions range with 51-200 employees, indicating a scalable mid-market operation with potential for channel expansion, private label partnerships, and wholesale partnerships to broaden distribution.

Tech enabled Utilizes a modern tech stack including HubSpot, SEMrush, Cloudflare Bot Management, and analytics/tools like Google Search Console and YouTube, presenting opportunities for lead generation optimization, targeted digital campaigns, and content-led sales outreach.

Strategic partnerships Past partnerships with Tbonesbaseball and a brand-focused portfolio imply openness to collaborations, sponsorships, and co-marketing initiatives that can unlock entry into new customer segments and regional markets.

Competitive landscape Operating in a market with large players (DICK'S Sporting Goods, Eastbay) and niche peers (Marucci, Better Baseball) suggests sales plays around specialist expertise, fast shipping, and tailored product assortments to win in eCommerce and specialized leagues.

Similar companies to Pro Athlete

Pro Athlete Tech Stack

Pro Athlete uses 8 technology products and services including TikTok, Amazon Web Services, Turnstyle, and more. Explore Pro Athlete's tech stack below.

TikTok
Audio, Video, Graphics
Amazon Web Services
Cloud Hosting
Turnstyle
Local Marketing
UPS
Logistics
SEMrush
Marketing Automation
YouTube
Video Players
Google Search Console
Web Analytics
Facebook
Widgets

Media & News

Pro Athlete's Email Address Formats

Pro Athlete uses at least 2 format(s):

Pro Athlete Email Formats	Example	Percentage
FLast@beapro.com	JDoe@beapro.com	75%
FirstLast@beapro.com	JohnDoe@beapro.com	25%
FLast@proathleteinc.com	JDoe@proathleteinc.com	65%
First@proathleteinc.com	John@proathleteinc.com	18%
Last@proathleteinc.com	Doe@proathleteinc.com	10%
First.Last@proathleteinc.com	John.Doe@proathleteinc.com	7%

Frequently Asked Questions

What is Pro Athlete's phone number?

You can contact Pro Athlete's main corporate office by phone at

+1-816-587-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pro Athlete's official website and social media links?

Pro Athlete's official website is proathleteinc.com and has social profiles on LinkedIn.

How much revenue does Pro Athlete generate?

As of August 2026, Pro Athlete's annual revenue is estimated to be $10M - $25M.

What is Pro Athlete's SIC code NAICS code?

Pro Athlete's SIC code is 5091 - Sporting and Recreational Goods and Supplies NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Pro Athlete have currently?

As of August 2026, Pro Athlete has approximately 122 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Owner: G. L.Product Design And Development Manager: M. P.Consultant: D. P.. Explore Pro Athlete's employee directory with LeadIQ.

What industry does Pro Athlete belong to?

Pro Athlete operates in the Sporting Goods Manufacturing industry.

What technology does Pro Athlete use?

Pro Athlete's tech stack includes TikTokAmazon Web ServicesTurnstyleUPSSEMrushYouTubeGoogle Search ConsoleFacebook.

What is Pro Athlete's email format?

Pro Athlete's email format typically follows the pattern of FLast@beapro.com. Find more Pro Athlete email formats with LeadIQ.

When was Pro Athlete founded?

Pro Athlete was founded in 1987.

Pro Athlete

Q: What is Pro Athlete's official website and social media links?

Pro Athlete's official website is proathleteinc.com. Pro Athlete has social profiles on LinkedIn.

Q: How many employees does Pro Athlete have currently?

Pro Athlete has approximately 122 employees.

Q: What technology does Pro Athlete use?

Pro Athlete's tech stack includes Choices, Microsoft, Meta, SEMrush, Adobe Premiere Pro.

Q: What is Pro Athlete's NAICS code?

Pro Athlete's NAICS code is 33992 (Sporting and Athletic Goods Manufacturing).

Sporting Goods ManufacturingMissouri, United States51-200 Employees

Pro Athlete, Inc. is a mid-sized e-commerce company in the sporting goods sector that specializes in baseball and softball equipment, with a focus on bats and gloves. It operates a set of brands—JustBats, JustGloves, JustPaddles, and Routine—and is based in Kansas City, Missouri. The company states its aim is to deliver a dependable online shopping experience for customers purchasing baseball and softball gear. Its customers include players and teams seeking convenient access to equipment, and the business aims to simplify online purchasing for these buyers. Within the sporting goods landscape it operates as an online retailer with a portfolio of brands. In May 2020, the company launched the Pro Athlete brand, and in July 2019 it formed a partnership with Tbonesbaseball, illustrating expansion activity in its space.