Growth Opportunity Company has recently expanded via acquisition and rebrand under Better Car People, signaling ongoing growth and integration activity. Target sales opportunities around post-merger service integration, cross-sell of training and CX programs, and alignment of legacy Proactive Dealer Solutions offerings with the broader Better Car People platform.

Tech Enablement With a technology stack centered on Salesforce, analytics, and modern web tools, there is potential to position advanced CRM, data-driven lead management, and CX optimization solutions to enhance dealer performance and streamline BDC operations across multi-site deployments.

CX Focus The core mission emphasizes customer experience, retention, and culture transformation. Opportunities exist to upsell comprehensive CX coaching, process redesign, and loyalty programs to dealers seeking to boost gross profit through better customer journeys.

Scale Readiness Having built thousands of BDCs across the US and Canada and serving both single-store and national programs, the company can be a strategic partner for scalable software and training deployments, offering multi-site installations and standardized playbooks to OEMs and large dealer groups.

Financial Footprint Revenue in the tens of millions indicates a solid mid-market footprint with room to expand services, especially in data analytics, AI-assisted sales, and integrated sales training. Target opportunities include upselling premium analytics, AI-driven sales assistants, and expanded service agreements.