Market Position Product Evaluations is a specialized market research firm focused on the foodservice sector with a long-standing history since 1971, targeting operators and chains with custom research programs. This presents an opportunity to position premium, tailored research offerings to mid-market and franchise restaurant groups seeking actionable insights.

Potential Upsell With modular offerings like MenuBridge and FoodView 360°, there is potential to upsell existing clients into integrated research ecosystems that streamline menu development, consumer testing, and operational decision-making across multiple quarters.

Technology Fit Current tech stack includes Qualtrics, WordPress, Mailchimp, and other front-end tools, indicating openness to advanced survey, analytics, and marketing automation. A focused outreach to expand digital research capabilities and predictive insights could resonate with clients seeking faster, scalable studies.

Financial Opportunities Reported revenue of 10M-25M places Product Evaluations as a mid-sized firm with room for expansion. Targeted proposals for larger, multi-project engagements or retainer-based research programs could increase per-client lifetime value.

Strategic Outreach Emphasize their strength in custom research and real-world testing environments to foodservice brands facing menu development challenges, supply chain considerations, and competitive benchmarking. Develop case-based pitches highlighting measurable ROI from insights-driven decisions.