Cross Sell Growth The agency writes auto, home, life, health and business lines, enabling bundled offerings. Leverage long-standing Michigan presence and stable carrier relationships (Progressive, Fremont, State Auto) to deepen cross-sell between personal and commercial clients and expand add-on products like life and health coverage.

Local SMB Focus With 11-50 employees and 40+ years in the Michigan market, there is a clear opportunity to target local small and mid-sized businesses for tailored business insurance packages and risk mitigation services.

Digital Systems Enhancement Current tech stack listing Afternic suggests room for upgrading to modern CRM, online quoting, e-sign and client portal capabilities to improve lead conversion, renewals, and customer experience.

Cyber And SME Given the mix of business and personal lines and the SME market in Michigan, a strategic expansion into cyber liability and affordable small business packages could capture growing demand and expand premium base.

Carrier Driven Value Strong carrier lineup with established brands (Progressive, Fremont, State Auto) provides trust and competitive pricing leverage for bundled products, promotions, and renewals to win new clients and retain existing ones.