Marketing Platform Launch RO Writer launched RO Writer Connect on May 20, 2026, a dedicated marketing and customer engagement platform designed for auto repair shops. Opportunity: upsell Connect to existing RO Writer customers to boost customer retention, marketing ROI, and cross-sell integration with shop management.

Leadership Change In December 2024 Kris Denos was appointed President; leadership changes can signal strategic shifts and new budget considerations, creating opportunities to position RO Writer as a core platform for auto service groups and multi-location networks.

Strategic Partnerships Past and ongoing integrations with Tiremetrix and TireHub demonstrate a strong partner ecosystem for tire-related DOT compliance and registration. Opportunity: target tire centers and multi-location networks that require compliant workflows and seamless data exchange with shop management.

Strong Customer Base More than 4,500 shops use RO Writer with over $3.3 billion in annual sales attributed to the software. Use this traction as an ROI anchor in sales discussions to illustrate efficiency gains, sales uplift, and customer acquisition benefits for prospective shops.

Product Momentum Historical product evolution with Version 3.1 in 2023 and the 2026 RO Writer Connect launch shows ongoing innovation and a fast-moving roadmap. This supports selling to multi-location shops and chains seeking scalable, feature-rich software with marketing capabilities.