Insights

Strong Market Presence Protective Life has established a substantial market footprint with over 14.4 million customers and assets exceeding 118 billion dollars, highlighting its stability and extensive client base which can be leveraged for cross-selling life insurance, annuities, and asset protection solutions.

Technological Innovation The company utilizes advanced tech platforms such as FireLight for digital sales and submission automation, presenting opportunities to introduce complementary digital solutions or enhanced automation services to streamline client onboarding and policy management.

Recognition and Credibility Ranked among America's best midsize employers and recognized as a leading insurer, Protective’s strong reputation fosters trust and opens doors for strategic partnerships, consulting, and technology integrations aimed at improving employee engagement or customer experience.

Recent Strategic Moves Protective Life’s recent acquisition activities, such as partnering with Cetera and expanding its product offerings, suggest openness to new financial services collaborations and innovative product development that can benefit from additional fintech or reinsurance solutions.

Community & Engagement Active involvement in community events like wellness fairs and local outreach indicates a focus on community engagement, providing opportunities to offer localized financial education, wellness programs, or community-centered insurance products that resonate with their target markets.

Protective Life - APD Tech Stack

Protective Life - APD uses 8 technology products and services including Optimizely, LinkedIn Ads, Ektron, and more. Explore Protective Life - APD's tech stack below.

  • Optimizely
    A/B Testing
  • LinkedIn Ads
    Advertising
  • Ektron
    Content Management System
  • DreamWeaver
    Editors
  • NextGen
    Electronic Health Records
  • BFC Software Dakota
    Fundraising And Donation Management
  • UPS
    Logistics
  • Xerox
    Printers

Media & News

Protective Life - APD's Email Address Formats

Protective Life - APD uses at least 1 format(s):
Protective Life - APD Email FormatsExamplePercentage
First.Last@protective.comJohn.Doe@protective.com
87%
FLast@protective.comJDoe@protective.com
8%
First_Last@protective.comJohn_Doe@protective.com
3%
Last@protective.comDoe@protective.com
2%

Frequently Asked Questions

Where is Protective Life - APD's headquarters located?

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Protective Life - APD's main headquarters is located at 2801 Highway 280 S Birmingham, Alabama 35223 US. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Protective Life - APD's phone number?

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You can contact Protective Life - APD's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Protective Life - APD's stock symbol?

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Protective Life - APD is a publicly traded company; the company's stock symbol is PL1.

What is Protective Life - APD's official website and social media links?

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Protective Life - APD's official website is protective.com and has social profiles on LinkedIn.

How much revenue does Protective Life - APD generate?

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As of September 2025, Protective Life - APD's annual revenue reached $750M.

What is Protective Life - APD's NAICS code?

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Protective Life - APD's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Protective Life - APD have currently?

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As of September 2025, Protective Life - APD has approximately 3.3K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Chief Risk Officer (cro): D. D. L.Chief Marketing Officer: A. P.Chief Wealth Management Officer: D. B.. Explore Protective Life - APD's employee directory with LeadIQ.

What industry does Protective Life - APD belong to?

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Protective Life - APD operates in the Insurance industry.

What technology does Protective Life - APD use?

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Protective Life - APD's tech stack includes OptimizelyLinkedIn AdsEktronDreamWeaverNextGenBFC Software DakotaUPSXerox.

What is Protective Life - APD's email format?

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Protective Life - APD's email format typically follows the pattern of . Find more Protective Life - APD email formats with LeadIQ.
Protective Life - APD

Protective Life - APD

InsuranceAlabama, United States1001-5000 Employees

We have been alerted to fraudulent career postings as well as outreach from fake recruiters on LinkedIn. Please be aware that Protective will never ask for banking information for equipment or email you from a domain outside of @protective.com. While we use channels like Indeed and LinkedIn to post authentic job postings, you can always validate the legitimacy of those postings by comparing them to those listed on our careers page (www.protective.com/careers). Report fake job postings on the Report Fraud page of our website: protective.com/report-fraud

Through its subsidiaries, Protective offers life insurance, annuity and asset protection solutions and is helping more than 14.4 million people protect what matters most. Protective’s more than 3,800 employees put people first and deliver on the company’s promises to customers, partners, colleagues and communities - because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc.(TSE:8750), has $118 billion in assets, as of Dec. 31, 2023. Protective is headquartered in Birmingham, Alabama, and supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis. For more information about Protective, visit www.protective.com.

Section iconCompany Overview

Headquarters
2801 Highway 280 S Birmingham, Alabama 35223 US
Phone number
Stock Symbol
PL1
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
1001-5000

Section iconFunding & Financials

  • $100M$1B

    Protective Life - APD's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Protective Life - APD's revenue is in the range of $100M$1B

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