Global Expansion Proximo is actively expanding into Nigeria, Ghana, India, and the UK, alongside a strategic Irish distillery asset. This momentum opens opportunities for exclusive regional distribution, tailored market-entry programs, and co-marketing support for its premium brands in high-growth markets.

RTD Growth The Cuervo Canned Cocktails launch signals a shift to premium RTD formats; target retailers and on-premise accounts with multi-brand promotions, sampling campaigns, and cross-sell initiatives linking Cuervo RTDs with Jose Cuervo tequila and related SKUs to boost basket size.

Premium Portfolio With a broad premium line including Jose Cuervo, 1800, Bushmills, Kraken, Pendleton, and more, there is opportunity for bundled promotions and cross-category merchandising in national retailers; propose tiered marketing calendars, cross-sell bundles, and retailer co-op programs.

Distribution Network Existing distribution partnerships (Johnson Brothers) and focus on cruise and airport retail channels show a proven path to channel growth; target additional strategic distributors in key US regions and embed data-driven trade spend plans to accelerate shelf presence.

Data-Driven Selling Leveraging Power BI, Google Analytics, Numerator and other tools, Proximo can support demand forecasting and retailer analytics; offer data-backed promotional plans, shelf optimization and retailer dashboards to unlock incremental sales.