Sustainability Focus Pulpe de Vie is a pioneer in the green cosmetics market, manufacturing bio products in France with a focus on environmental sustainability. This aligns well with the growing consumer trend towards responsible consumption, presenting a sales opportunity among eco-conscious customers.

Local Sourcing Strategy By exclusively sourcing organic fruits and vegetables from local small producers in Provence, Pulpe de Vie showcases a commitment to supporting regional economies and French craftsmanship. Highlighting this unique aspect can appeal to customers looking for authentic and locally produced beauty products.

Growth through New Distribution Channels With a recent expansion into over 600 points of sale, including major retail chains, Pulpe de Vie has demonstrated the ability to scale and increase market presence. Leveraging this extensive distribution network can open up opportunities to further expand retail partnerships and reach a wider customer base.

Revenue Growth Achieving a revenue of nearly 2.5 million euros in 2020 showcases the financial viability and market demand for Pulpe de Vie's products. Sales professionals can capitalize on this strong revenue performance to attract potential investors, partners, and retailers interested in collaborating with a successful and growing brand.

Differentiation in Competitive Landscape In a competitive market with established players like Caudalie and The Body Shop, Pulpe de Vie's unique positioning as a small TPE offering affordable, locally made, and environmentally friendly beauty products sets it apart. Emphasizing this differentiation can be a key selling point to attract customers seeking authentic and eco-friendly beauty solutions.