Technology Integration Puratos leverages a diverse tech stack including Facebook Pixel, Sophos, and Google Font API, indicating a strong focus on technology integration. This presents an opportunity for tech-related product offerings or partnerships.

Innovative Product Launches Recent launches like Sapore Lavida and Intens Soft & Fine showcase Puratos' commitment to innovation. This opens up sales opportunities for promoting these unique products to customers seeking premium and traceable food ingredients.

Partnership with MassChallenge The partnership between Puratos and MassChallenge implies a focus on fostering entrepreneurial growth. This collaboration can be leveraged to target startups and scale-ups in need of food industry expertise and resources.

Sustainability Initiatives Puratos' Climate Farming Project demonstrates a dedication to sustainability. Sales teams can capitalize on this by appealing to eco-conscious customers looking for suppliers with environmentally friendly practices.

Expansion into New Markets Launching products like Topfil gourmet fresh apple pie fillings and immersive Fruit Experience indicates a push into new market segments. This signals opportunities for sales expansion and market penetration in regions where these offerings are in demand.