Global Expansion Puratos has recently expanded its facilities to Girona, Spain and Serbia, demonstrating a commitment to growth in new markets. This presents an opportunity for sales teams to explore partnerships and sales channels in these regions.

Innovative Product Development Puratos is developing canola protein-enhanced solutions and launching plant-based chocolate flavors. Sales teams can leverage these new, innovative products to attract health-conscious customers and differentiate themselves in the market.

Industry Partnerships Puratos has partnered with companies like Burcon NutraScience Corp. and Future Food Tech to pioneer new applications and run exclusive Innovation Challenges. Sales professionals can capitalize on these partnerships to showcase a collaborative approach and access new customer segments.

Technological Integration With a tech stack including Visual Website Optimizer, Mailjet, and Amazon Web Services, Puratos emphasizes technological advancement. Sales development representatives can align their pitches with these tech capabilities to appeal to digitally savvy clients.

Competitive Positioning In a market with key competitors like Lesaffre, Lallemand, and Grupo Bimbo, Puratos stands out with its global reach and customer-centric approach. Sales professionals can leverage Puratos' strong positioning to emphasize reliability and innovation to potential clients.