AI powered growth Target accounting firms and fast-growing startups leveraging AI-enabled accounting to replace legacy systems. Puzzle already partners with firms like Decimal and Joiin, demonstrates momentum with accelerators and recent accrual automation launches, presenting a cross-sell opportunity to firms seeking scalable automation for multiple clients.

Real-time cash visibility Position to SMBs and startups that require up-to-date financials and cash flow insights. Puzzle emphasizes real-time financials and cash position, offering a compelling value proposition for finance leaders aiming to shorten close cycles and improve decision speed.

Seamless migrations Highlight easy QuickBooks migration with free migration and data accuracy guarantees to attract mid-market firms evaluating migration comfort. This reduces switching risk and can be a strong entry point for customers locked into incumbent solutions.

Integrated ecosystem Leverage native integrations with Stripe, Brex, Mercury, Ramp, Gusto, Rippling, Deel, BILL and more to upsell to firms and SMBs already using these platforms. Emphasize interoperability as a competitive differentiator and a path to deeper engagement.

Funding credibility Capitalize on Puzzle’s recent $30M financing and ongoing growth signals to engage growth-focused firms and regional accounting partners seeking scalable, well-backed technology. Pair discussions of ROI with market traction and expansion plans to accelerate deal velocity.