Strategic Synergy Leverage the historical Cisco/CenturyLink Qwest merger background to position as a trusted partner for integrated network, hosting, cloud and IT services, highlighting cross-sell opportunities across business customers needing unified fiber, data center, and managed services.

Fiber Advantage Capitalize on CenturyLink’s ongoing Fiber Gigabit and high-bandwidth network expansion to target enterprises and SMBs seeking scalable, future-proof connectivity, including business campuses, data-intensive applications, and video/HD streaming services.

Security & Compliance Address potential regulatory and security concerns suggested by recent investigations and lawsuits by offering enhanced security, compliance consulting, and managed services to mitigate risk for mid-to-large enterprises and public sector clients.

Multi-Network Offering Promote end-to-end solutions combining IP services, data center capabilities, cloud and IT services with managed security and analytics to appeal to customers seeking integrated, single-vendor procurement and operations simplification.

Community & Diversity Leverage employee resource group partnerships and community-focused initiatives to target channel partners and enterprise buyers prioritizing supplier diversity, social responsibility, and local impact in vendor evaluations.