Insights

Strategic Partnerships R U OK? is actively expanding through corporate partnerships with Nestlé/Nescafé to promote workplace conversations about wellbeing. This signals readiness for broader enterprise engagement, sponsorships, and co-branded mental health initiatives across large employers.

Workplace Wellness Strong emphasis on informal support networks and conversations suggests a natural fit for workplace training programs, manager coaching, and peer-support curricula delivered to organizations seeking to improve employee engagement and early intervention.

Digital Engagement Tech stack includes Salesforce, Mautic, and AWS, indicating capability to scale digital campaigns, CRM-driven outreach, and data-driven impact measurement for corporate clients and grant-funded programs.

Multilingual Outreach Launch of Arabic resources demonstrates commitment to accessibility and diverse communities, presenting an opportunity to sell multilingual mental health training, resources, and translation/localization services to global or culturally diverse workplaces.

Public Fundraising & Sponsorship Revenue range and high-profile partnerships imply opportunities in sponsorships, grant programs, and corporate social responsibility collaborations with brands seeking reputational alignment with suicide prevention and mental health promotion.

Similar companies to R U OK?

R U OK? Tech Stack

R U OK? uses 8 technology products and services including AdRoll, Hotjar, Linkedin Insight Tag, and more. Explore R U OK?'s tech stack below.

Media & News

R U OK?'s Email Address Formats

R U OK? uses at least 2 email formats:
R U OK? Email FormatsExamplePercentage
First@ruok.org.auJohn@ruok.org.au
96%
First_Last@ruok.org.auJohn_Doe@ruok.org.au
4%

Frequently Asked Questions

What is R U OK?'s official website and social media links?

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R U OK?'s official website is ruok.org.au and has social profiles on LinkedIn.

How much revenue does R U OK? generate?

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As of August 2026, R U OK?'s annual revenue is estimated to be $1M - $10M.

What is R U OK?'s SIC code and NAICS code?

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R U OK?'s SIC code is 8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified and NAICS code is 62133 - Offices of Mental Health Practitioners (except Physicians).

How many employees does R U OK? have currently?

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As of August 2026, R U OK? has approximately 425 employees across 6 continents, including Oceania, North America and Asia. Key team members include Chief Executive Officer: L. S., Chief Operating Officer: G. S. and Head Of Programs: K. T. Explore R U OK?'s employee directory with LeadIQ.

What industry does R U OK? belong to?

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R U OK? operates in the Mental Health Care industry.

What technology does R U OK? use?

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R U OK?'s tech stack includes AdRoll, Hotjar, Linkedin Insight Tag, Amazon Web Services, Salesforce, Microsoft 365, Mautic and KnowBe4.

What is R U OK?'s email format?

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R U OK?'s email format typically follows the pattern of First@ruok.org.au. Find more R U OK? email formats with LeadIQ.

When was R U OK? founded?

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R U OK? was founded in 2009.
R U OK? logo

R U OK?

Mental Health CareNew South Wales, Australia201-500 Employees

R U OK? is a national suicide prevention charity and public health promotion in Australia that aims to foster conversations that can support people through difficult times. It focuses on equipping the helper—the friend, family member, or colleague—with the motivation, confidence, and conversational skills to connect with someone who is struggling. By strengthening informal support networks, it seeks to identify signs of distress early and link individuals to appropriate support long before a crisis arises. Headquartered in Sydney, New South Wales, the charity operates across the country and employs a workforce in the hundreds. In 2023, Nestlé announced a partnership with R U OK?, illustrating ongoing collaborations to extend its public health outreach.

Section iconCompany Overview

SIC Code
8049 - Offices and Clinics of Health Practitioners, Not Elsewhere Classified
NAICS Code
62133 - Offices of Mental Health Practitioners (except Physicians)
Founded
2009
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    R U OK?'s revenue is estimated to be in the range of $1M - $10M

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